Beauty Salon Marketing Ideas

Beauty Salon Grand Opening-Help me! How do I Get Clients in my Shop?

Congratulations! You now have this amazing shop you have worked countless hours and with stressful planning and now the question you ask yourself is, how do I get clients in my shop? Well, you need to make some noise in within your own community and get the word out. Start with flyers and your local paper. Social media is a must. Advertising should begin a few months in advance. Letting people know your salon is opening soon with an approximate grand opening date. Now is basically where the fun begins, at least it was always very exciting for me. So, get your thinking caps on because as long as you’re in business and I hope you succeed and have many years of remaining in a successful business.

Keep in mind you are not only satisfying your clients, but you will be employing others, therefore your clients will depend on you for your beauty and nail assistance and your employees will depend on you to pay their bills. So yes, the pressure is on, but it doesn’t have to stress you out if you are willing to put in the effort to continuously promote your salon. I mean promote and never stop promoting.

If you’re working alone at first, be sure to be ready for the unknown meaning depending on the shops location and how many clients are willing to give you a try with the possibility of changing hair stylists. With today’s competition loyalty is not as high as it was in the past. However, a great stylist will always achieve great success. Confidence and talent never die, therefore get ready for a fun and terrific beauty future.

Grand Opening Ideas!

Examples of Hair Salon Promotions “Get a Website”

$15.00 Haircuts for the Whole Family
$10.00 Eyebrow Waxing or Threading
Take $5.00 off with every Bikini Wax
$20.00 Blow Dry “Shoulder Length Hair”
$7.99 Kids Haircuts “Ages 10 & Younger”

Examples of Nail Salon Promotions “Get a Website”

$10.00 Men’s Manicures
Free Hair Gel with a Haircut
Free Nail Design with a Manicure
Free Nail Design with a Pedicure
$20.00 Manicure & Pedicure

Examples of Tanning Salon Promotions “Get a Website”

$5.00 Off Your First Tanning Session
Get One Free Tanning Session with a Purchase of Five Sessions
$10.00 Tanning Session “20minute”
Free Tanning Lotion with Five Tanning Sessions
Free 10minute Tanning Session “Today Only”

Examples of Barbershop Promotions “Get a Website”

Get a Free Shave with a Haircut
Free Kids Haircuts Today
$10.00 All Haircuts Today
$10.00 Two for Tuesday’s Haircut Sale
Free Manicure with a Haircut

Examples of Tattoo Shop Promotions “Get a Website”

Free Ear Piercing Today
Free Ear Piercing with any Tattoo
Take 50% Off any Tattoo of your Choice
$10 Belly Button Piercing Today
Free Tattoo Consultations

Examples of Spa/Skin Care Salon Promotions “Get a Website”

Take 50% off a Full Body Massage
$10.00 Head, Shoulder and Arm Massage
Free Hand Massage Today!
Free Foot Massage Today!
Free Facial Today!
Free Skin Care Consultations
$15.00 Facials Today!

Examples of Children’s/Kids Salon Promotions “Get a Website”

$10.00 All Kids Haircuts
Free Gift with each Haircut
Free Nail Polish Change
Free Massage with a Manicure
Free Braid with a Haircut
Free Colored Hair Gel with each Haircut

Beauty, Nail, Tanning
Barbershop, Tattoo Salon
Grand Opening

How do I Get Clients in my Shop?

Professional Stylist – 20 Excellent Professional Ideas

How to be a Professional Hair-Nail-Barbering-Makeup-Stylist

Employers seek professional stylists. In the service industry it is wise to keep a professional composure alongside with a great personality. Knowing what to say and how to reply back without sounding too sarcastic rather replying with a positive pleasant attitude.

The following 20 Professional Ideas will help you achieve greater achievements in the beauty salon business.

Arrive 15 minutes before your shift begins
Greet each Co-worker and Clients (even if they are not your clients)
Dress to Impress
Wear Makeup
Polish your Nails (avoid chipped nail polish)
Be a Team Player
Answer the Phone and always state your first name
Listen before Talking
Do be Argumentative
Clean your Station between each Client
Do not ever rush a Client’s Haircut
Never Bash another Stylist
Give your Manager or Salon Owner (Beauty tips to help Promote yourself)
Be Available, Flexibility is Important at Work
Don’t Call out Often
Cover your Shift if you know you’re going to be late
Don’t expect other Stylists to clean up after yourself
Be Courteous to your Co-Workers at all times
Don’t show Favoritism amongst Stylists and Clients
Do your Best each Day

It may sound like common sense and your right it is, but it’s amazing on how we all need to be reminded from time to time on how to realize the importance of professionalism.

Professional Stylist – 20 Excellent Professional Ideas

How to be a Professional Hair-Nail-Barbering-Makeup-Stylist

Hair Cutting- Rewards Cards!

We all may thank American Express for the birth of rewarding our clients, after all they had this brilliant idea and how many years later everyone offers this to their clients. And if you don’t then what are you waiting for? This tiny little business card offers clients so much in return. Happy clients will tell their friends, family and co-workers about this amazing deal. Your probably like what’s the big deal, a free haircut. Well to most people on a fixed income it’s a really big deal. To those families struggling life and kids it’s an incentive for the whole family to patronize your shop, and that single man who always brings in the card well, he is giving you his business, because clients have choices. Not to say that the card is the only reason clients patronize our shops, but it definitely helps in hooking them in the first place.

1. What is a Rewards card?

A Reward Card is an incentive for the client to get their haircut at your shop’s location faithfully and in return you either sign the card or give it a punch hole on each number assigned.

2. What does it mean to offer clients a Reward Card?

A Reward Card is a generous gift from the salon owner telling the client they are appreciated.

3. How many haircuts should I offer my clients before giving them a free haircut?

It all depends on how busy the shop is, or on how generous you choose to be with your clients.

Most Reward Cards have a limit of ten (10) haircuts, or I’ve seen some as far as twelve (12) haircuts.

4. What if a client forgets their Reward Card at the time of the haircut service?

Well simply initial your name on the receipt and have the client bring in the receipt at their next haircut appointment or if you have a salon software then you can keep track of the haircutting services there.

I offer more services at my full-service beauty salon; may I include other services in the Rewards Card?

Absolutely, the incentives in a full-service beauty salon, or nail, tanning or even a barbershop are endless. There is nothing in stone stating that it is solely for haircuts. For example, waxing, or nail services such as a plain manicure or an eyebrow wax. Combined with a haircut or a perm.

You may even want to offer family reward cards. Think about it they are choosing to patronize your shop. So, giving a little incentive will go a long way.

5. I own a barbershop, what Rewards should I offer my clients?

First and foremost, on a haircut, secondly on a shave, but I wouldn’t offer a reward on a clean-up, since It’s a quicker service and costs much less than a haircut.

6. I have a cash business and have no way of tracking my client’s Reward Cards?

Well in this case, if your clients are loyal then you will have to take their word for it, when they do in fact lose their cards or forget their cards. But I would strongly recommend that you as a barber keep a log near the register with client’s names and dates of services. It can be easily done in an excel sheet and it must be updated on a monthly basis. Sounds like a lot of work, but if done consistently it takes a few minutes and your shop will be running like a professional shop should.

7. Do spa’s offer Reward Cards?

Once again, if you want happy clients then I don’t see why not! We live in a very quick mannered world in which if the client gets upset or isn’t happy with a service or a stylist, they will not think twice about leaving the shop and trying out a new shop across the street. I’m not saying that a card will hold them back but it definitely helps with loyalty but as a stylist or a barber one must do our job in providing the best customer service and make sure that the client is satisfied.

8. I own a tattoo shop may I offer my clients a Reward Card?

I don’t’ see why not, you do you offer piercings and small tattoos, then the answer is yes.

In your case you can even offer your clients rewards on jewelry if you sell them. I wouldn’t recommend giving them a free tattoo after the card is filled but you can offer them a discount on jewelry or on selected piercings.

If you choose to offer clients Reward Cards, then if must be faithfully done. Clients will look forward to getting their free or discounted service. So have Reward Cards on hand at all times. Do not lack and forget to order the reward cards, that is if you want loyal clients by your side.

Hair Cutting- Rewards Cards!

Beauty Salon Marketing Ideas

Creating a Visible Paper Sign

Steps in Creating a Visible Paper Sign

Promotional Heading (Special) Haircuts (Price)

Special
Haircuts
Price

Colors Background

White
Black
Yellow

Colors for Letting

Red on White Background
White on Black Background
Black on Yellow Background

Price should be in the end of the sign

Beauty Salon Marketing and it’s Challenges

Beauty Salon Marketing and it’s Challenges

With thousands of marketing ideas on the web. Ultimately what advice do entrepreneurs seek?

Afterall we all know how to cut hair, give manicures, perform shaves, shape eyebrows, wax and give tattoos, however when it comes to generating business often times we get stuck on ideas.

Some promotions will

Generate business and others will unfortunately not turn one head. That is a chance we take with marketing. That is why some businesses will get busier quicker than others. For example, the shop who promotes monthly with a professional sign, will attract clients must faster than the shop who refuses to promote often and uses cheap hand written paper signs. In business being cheap is not acceptable, being professional is. It is ok to budget of course but when promoting a special, please use a printing company and foresee the proof before it gets printed. Measure the window and the sign should not over power the whole window and not be so small that it cannot be read from across the street. Standard size for paper signs is either 2x2 or 2x3. Unless your window is much higher these sizes will attract new clients and turn a few heads as they walk or drive by your shop.

I cannot emphasize the importance of promoting each month, and for each major holiday.

Do not be afraid to cut your prices in half, remember most franchises cut their prices and they seem to generate business in a more rapid form than if they did not promote at all.

When I first opened my barbershop, I immediately began to promote haircuts. First, I did an overall haircut sale for everyone, then I targeted the children’s cuts followed by senior cuts.

All I was doing was haircuts, so I had to get creative with specials, signs and how to promote by keeping it interested along the way.

As your business grows you will find your niche and see what works best for you and your clients.

The key is to never give up and keep focusing on the positive side of everything and remember each client should be treated like it was their first time in the shop. Never take the client for granted. They have choices and they are choosing to give you the business versus another shop.

Good luck!

Maria Lurdis Afonso

Do you know?

What Clients want!

Do you know?

What Clients want!

Have you any idea on the famous answer on knowing what clients really want?

Great Haircut-Feel Great-Awesome Hair Style-Look Great!

Do you agree with your Clients?

The following lessons plans are designed

to help you achieve just that!

Student’s-Stylist’s-Managers

What’s the first thing you notice in a client?
What’s the first thing you think of when a new client walks in the shop?
What’s the first thing you say to a new client?
What’s the first thing you ask a new client?

So many of us think we have all the answers until we experience it firsthand. Oh this is how I would handle that situation. Oh no I would handle it this way. Not me I would do this and say this and do that.

Ha ha so would I but I wouldn’t do that or say that but I would say this and that. Every situation is different and no client is alike therefore each client has different needs and wants and should be treated individually regardless of how similar the situation is.

Your Point of View as a Client!

What’s the first thing you would like a stylist to say or ask you upon entering a beauty salon?
Do you the difference between a professional business approach versus an unprofessional approach? Which approach will you be taking? Why do you feel it’s so important to be professional to clients?
Have you ever experienced an excellent professional business approach upon entering a beauty salon? How did it make you feel as a client?
Have you ever experienced a poor sense of unprofessionalism upon entering a beauty salon? How did it make you feel as a client?

I have listed a variety of questions and facts about the beauty-barber-nail-tanning salon business along with information on how to accommodate clients professionally while attracting referrals in remaining loyal in your salon business.

Beauty Salon-Barbershop-Nail-Tanning Salon

Attracting New Clients

How many new clients walk in?

Weekly? Male or FemaleAge
Monthly? Male or Female Age

What’s your insight on advertising?
Do you realize the importance of advertising your business?
Are you advertising?
Where do you advertise?
How often do you advertise?
Do most of your clients patronize your shop because of your advertisements?
Would you recommend other beauty salons to advertise?
Is there a specific form of advertising that you will not use? Please explain why?
Who creates your advertisements?
Do you continuously use the same advertisement?
Have you thought about changing the advertisement? Or perhaps you did change the advertisement and weren’t happy with the results.
Who are you attracting the most men, women or children?
Are you attracting more male clients? Is it because the advertisement is geared toward men’s services?
Do your clients comment on the advertisements you advertise?

Positive Feedback?
Negative Feedback?

What do your clients say about your advertisements?
Have any of the new clients become loyal clients? How many referrals did the new clients recommend? What an incentive do you offer to loyal clients? Do they take advantage of the incentive?

Fact!

Advertising your business will attract new clients!

Create public awareness!

Generate foot traffic!

The New Client!

Why should a new client walk in your salon, barbershop, nail or tanning salon?
List five reasons on why a new client should patronize your salon?

Entering a Shop!

How will you greet your new clients?
Will you add the new client in your client profile?
Will ask the new client how they heard about your salon?
Will you offer the new client a referral/rewards program plan?

Requesting a Service!

How do you talk with a new client looking to get a haircut?
Do you just ask the new client to follow you to your styling station?
Do you introduce yourself before walking them to your styling station?
Do you show the new client where the coat area is?
Do you automatically drape the new client before asking what their name is?
Do you offer the new client a free hair consultation?
Do you tell the new client how much each service is before beginning the hair or nail service?

Retail!

How will you approach new clients looking to purchase a professional hair, nail or tanning salon product?
If a new client walks in your shop with the intention of purchasing a particular hair, nail or tanning product that is out of stock, what will you to accommodate this client?
What if a new client purchases several hair, nail or tanning salon products and is hesitant about purchasing a new product all together?
How will you handle this situation?

Will you offer a 30% discount on the new product in order to make the sale?
Will you offer a total of 10% discount on all the products?
Will you offer this client the product at half price?

All are great incentives in enticing the new client in purchasing the salon products and returning to the shop for future purchases. Remember your still making a profit just at a lower percentage!

When a new client leaves the shop!

When you walk the new client to the register what do you do before taking accepting their money?
Do you recommend hair, nail or tanning products?
Do you recommend that they preschedule their next hair, nail or tanning appointment?
Do you offer them a rewards program plan?
Do you offer them a referral program plan?
Do you offer them free advice on how to maintain their new haircut?
Do you add the new client to your email list?
Do you add the new client to your face book page?
Do you add the new client to your twitter friends?
What do you think you should say to the new client as they approach to leave the salon?

Stylists-Barbers-Manicurists View!

Stylists

What made you decide on being a cosmetologist?
Have you always enjoyed cutting and styling people’s hair?
Are your parents also cosmetologists or barbers?
Where you talked in being a cosmetologist or a barber?
Do you feel you made the right decision in becoming a cosmetologist or a barber?
Do you have any regrets with this career choice?
Are any of your family members currently enrolled in beauty school? If so when are they graduating?
What are your future goals? Do you plan on opening your own beauty-barber-nail-spa-tanning salon?

Barbers

What made you decide on being a barber?
Have you always enjoyed cutting and styling people’s hair?
Are your parents also barbers?
Where you talked in being a barber?
Do you feel you made the right decision in becoming a barber?
Do you have any regrets with this career choice?
Are any of your family members currently enrolled in beauty school? If so when are they graduating?
What are your future goals? Do you plan on opening your own barbershop?

Manicurists

What made you decide on being a manicurist?
Are your parents also manicurists?
Have you always enjoyed beautifying people’s hands?
Where you talked in being a manicurist?
Do you feel you made the right decision in becoming a manicurist?
Do you have any regrets with this career choice?
Are any of your family members currently enrolled in beauty school? Are they taking the full cosmetology course or just the nail course? If so when are they graduating?
What are your future goals? Do you plan on opening your own nail salon?

Tanning Salon

How often do you tan a week?
Have you always enjoyed going to the tanning salon?
What inspires you the most when entering a tanning salon?
Are your parents also in the tanning salon business?
Do you feel you made the right decision in opening a tanning a salon?
Do you have any regrets with this career choice?
What are your future goals? Do you plan on opening your own nail salon?

Who, What & How?

What are some of your concerns pertaining to opening a salon business?
What have you prepared to promote and sell in the next three months?
What do you think you’ll need in order to promote and attract new clients?
What are your primary promotional ideas for your salon or barbershop? How did you come up with this promotional idea? Have you seen these promotional ideas in advertised in your competitor’s salon?
What is the one thing that makes you focus on attracting new clients?
What challenges you to continuously promote your salon? Is it your competition? Is it your clients?
What are your primary goals in aiming to achieve the highest goal in promoting your salon? Where are you going to begin promoting your salon? What promotion will begin the goal achiever?
What surrounding salons are you most intimated by and why? Why do these salons intimate you and how to plan on challenging them? What promotions do they promote that have you on your toes? How confident are you that you will supersede and conquer new clients with each promotional service you promote?
What do you think clients look for in a promotional service that they don’t normally get? Do you find that clients will schedule an appointment for a promotional service just because it’s on sale? The objective to promote a new service or discount a service is to attract clients in getting that particular service however often clients never even consider receiving a particular service.
What feedback do you expect from your clients regarding your hair, nail, skin care or tanning promotions?

What do you anticipate on promoting for the end of the year?

Who helps you in creating and deciding on what promotional ideas to promote? How successful have these promotional ideas been? Do you find yourself duplicating these promotional ideas on other occasions?

Who truly inspires you when you’re promoting a service?

Who would you like to be as successful as? What is it about this person or company that has you mesmerized by the way they conduct their business? Have you planned a business plan in order to achieve your inspirational goals? If so, how do you plan to proceed in succeeding your success?

How much of a client increase do you notice upon promoting your salon? How do new clients react to the promotional services you actively promote?

When you think about promoting what is the first thing that comes to your mind?

Salon Name!

Choosing the right Salon name!

What beauty-barber-nail-spa-tanning salon name have you thought of for your salon?
How did you come up with your salon name?
Do you also have a slogan? What is your slogan? Does it match with your salon name?
Will your salon name match with your salon theme?
Is your salon name easy to remember?
Will your salon name be recognizable throughout the community?
Have you registered the salon name?
What colors have you chosen for your salon name?
Does your salon name have any graphics?
Have you created the graphics?
Where did you find the graphics?
Do the graphics match the salon name?
What is the significant behind the graphics?
Will the graphics add character to the salon name?
Where did you find the graphics?
How will your salon name and graphics look together?
Will the salon name, graphics and slogan match?
Whose idea was it to insert a graphic?
How happy are you with the name you’ve chosen for your salon?
What do your friends and family think about the name you’ve chosen for your salon?
The name you’ve chosen for your salon, does it have a franchise appearance?
How unique is your salon name? Why do you think your salon name is so unique?
What do you think your clients will say about your salon name?
Is your salon name geared toward women, men or children?

Advertising!

Choosing the right Advertising Methods!

Do you advertise your salon?
Where do you advertise your salon?
How often do you advertise your salon? How effective has advertising increased your salon sales and services? How long have you been advertising your salon? How many new clients do you attract on a weekly basis? How many new clients do you attract on a monthly basis? How many new clients do you attract on a yearly basis?
If you stopped advertising today how much new business would you not receive because of it?
In your opinion do you think salon owners who never advertise their salon’s do you feel they are making a foolish business decision by not advertising?
Why do you feel so adamant about continuously advertising your salon? Did you always advertise your salon?
When did you first begin advertising your salon?
Do you solely advertise your salon with the same agent?
Do you advertise your salon locally?
Have you ever advertised your salon on a billboard? If so, please explain?
Have you ever advertised your salon by wrapping your car?
Have you ever advertised your salon on a transit bus?
Have you ever advertised your salon using a business card? If so, please explain?
Have you ever advertised your salon via email?
How much have you spent advertising your salon in the past six months?
How much have you spent advertising your salon in the past year?
Have other advertising agents contact you to advertise your salon with them? Did you take advantage and advertised your salon? What was the outcome as far as attracting new clients in the salon?
Would most of your friends say that advertising your salon is a waste of money? Or would your friends agree that advertising your salon is one of the best decisions you’ve made in business?
Do you also advertise your salon through your website?
Do you also promote your salon by attending tricky tray events?
Do you also promote your salon within the communities groups?
Do you also promote your salon using the in house marketing method by offering your clients reward and referral programs?
When you advertise your salon do you also place a poster on your salon’s window for more exposure? If not, please explain?
Do you notice people walking by stopping to read your promotions? If so, that is excellent! Achieved goal!

Fact!

A salon owner can never advertise enough! Get in your clients face let them know you mean business!

Marketing Ideas!

Choosing the right Marketing Approach!

How do you plan on marketing your salon?
Do you have a business plan for your salon?
How do you envision your salon in the next six months?
What marketing ideas are you planning to use in generating business in your salon?
How often do you market your salon? How effective has it been? What type of results have you noticed since you began marketing your salon?
Would you recommend other salon owners to market their salons?
Do you think it’s important to market your salon, barbershop, nail or tanning salon?
What is your opinion on salon owners who do not market their salon? What advice may you give these salon owners?
Have you always been optimistic about marketing your salon?
Do you regret not marketing your salon sooner? How happy are you with your marketing ideas? List all your marketing ideas and how you plan to achieve them.
What marketing idea effectively attracts new clients? If so, please explain?
What marketing idea failed to attract and never brought in new clients? If so, please explain?
Do you market to attract male clients?
Do you market to attract female clients?
Do you market to attract parents with children’s promotions?
In your opinion how difficult is marketing a salon?
How interested are you in marketing your salon? Is it something you enjoy or is it a chore? Marketing should be fun knowing your ideas will attract new clients in patronizing your salon.
Do you use your windows to market your salon by posting promotional signs?
Do you advertise your salon with flyers, coupons and postcards?
Do you advertise your salon using your salon’s answering machine? If not, do so! Take advantage and promote by advertising on your outgoing message.
Do you market your salon using the email networking system?
Do you market your salon using face book or twitter?
Do you realize how many free networking sites are available to you on the internet?

Fact!

The more marketing approaches you do for your salon the more popular you’ll be and recognized.

Signage!

Do you have paper signs on your window?
Are your shop name, logo and slogan on each paper sign?
Are they professional signs or handwritten?
How large are the signs on the window? Do the signs overpower the window space? Don’t make the signs too large that clients can’t see in your shop.
Are the signs black and white or colored?
Have you promoted solely black and white signs and found that once you created a colored sign your foot traffic increased? How much foot traffic increased because of the colored sign? Did you find that more clients stopped to read your colored signs versus the black and white signs? Knowing this would you go back to black and white signage?
How do you feel about promoting specials on your window? Would you recommend other salon business owners to promote promotional signs on their window front?
Do you regret not posting promotional signage in the past?
When did you first start promoting promotional specials on your window? Is that how clients first recognized you?
What promotional sign has had the most effect on attracting clients?
What promotional sign has had the least effect on attracting clients?
What promotional sign will you not promote? If not, why?
What do your clients say about your promotional signage? Is the feedback positive or negative? Or both please explain?

Fact!

How many paper signs are on your window? Do they all pertain to the same special? Or are they all different specials? In a service business it’s advisable to maintain similar signage for the services you are promoting. Too many different sign promotions will make your shop look tasteless!

How many times have you walked by a nail or beauty shop and their windows had handwritten signs? Do you remember what the promotion was about? Was it legible? Really how legible is a handwritten paper sign? I’ve seen handwritten signs they pretty much look like a kindergarten wrote scribble. This is unprofessional! Your goal is to attract clients not scare them away!
What makes a paper sign stand out from the rest of the signs? The promotion itself!
A promotional paper sign will be as good as the promotion you’re promoting. Achieved goal is to attract clients each time a promotion is posted.
How many promotions will you produce this year? Do you create promotions mainly for holidays or event? Do you create promotions weekly or monthly? Do you create promotions for a new stylist? Do you create promotions to promote hair or nail products?
How do you decide on what promotion to promote? Is it by seasons or special holidays?
What holiday do you not promote? Please explain why?
What holiday do you promote and why?
What time of the year would you consider promoting haircuts?
What time of the year would you consider promoting hairstyling?
What time of the year would you consider promoting chemical services?
What time of the year would you consider promoting manicures?
What time of the year would you consider promoting pedicures?
What time of the year would you consider promoting skin care services?
What time of the year would you consider promoting tanning session?
What time of the year would you consider promoting hair, nail, skin care or tanning products?

Creating Retail Displays!

Do you create displays for your retail products?
Do you accessorize your hair, nail or tanning products?
Do you find it helpful to create displays for retail products? Do you find that clients are more inclined to purchase more retail products because of the displays? How much of an increase do you see upon creating retail displays?
Where is your retail display? How many retail products do you currently have displayed?
Do you change your retail display decor regularly?

Fact!

Where is your retail display located? It is advisable that the retail display be placed in front of the shops entrance!

What does your ideal retail display look like?
Are the products neat and clean? No hair or dust should be present!
What hair, skin care, nails or tanning products are you currently selling?
Do you promote your retail products? If so, what is your promotional incentive method?
Do you post a sign on your window? Do you find it helpful to sell products by promoting them on the window?
What hair, skin care, nail or tanning product do you mostly promote?
What hair, skin care, nail or tanning products do not promote or sell? Please explain, why?
Is there a team effort in helping decorating and changing the retail displays?
How would you rate your retail displays?
Do your clients compliment your retail displays?
Do your client’s opinions on your retail displays influence your retail displays appearance? If so, have your client’s opinions been beneficial to your retail displays? I advise listening to client’s opinions, it’s always a great source of information since they are the ones purchasing their hair, nails, skin care and tanning products from your salon. Remember a client’s opinion or suggestion should always be taken in consideration even if you don’t always agree with the suggestion.
Why should clients purchase their hair, nails, skin care and tanning products from your salon? Please explain, why?
Do you know what retail hair, nail and skin care or tanning products surrounding salons sell?
Are your retail prices compatible with surrounding salons?
Do you match other salon’s retail pricing on professional hair, nail and skin care or tanning products? How often does this happen? Have you considered lowering or matching your prices?
What will do differently to your retail display that you haven’t done in the past? Will you begin by changing the retail’s display all together? Will you purchase or build a new retail display? Will you paint or add different objects to change its appearance? There is so much one can do to change the retail display’s appearance. A little creativity goes a long way.

Decorating Beauty Salons!

Choosing the right Décor

What décor have you chosen for you beauty salon? What colors have you chosen? How appealing is your shop to male clients? Do you attract male clients? If the answer is no perhaps you may consider changing or redecorating your shop. Would you like to attract more male clients in your shop? Then decisions will have to be made. Male clients might not feel comfortable in a super feminine décor!
Do you decorate your shop all year? Do you keep up with the holiday décor? How do clients react to your decorations? List the positive and negative feedback? Be open to clients feedback it definitely helps improve your shops image then accept it with open arms just remember you’re not going to please everyone.
Do you realize the importance of decorating your salon?
Why do you think it’s so important to decorate your salon?
Do you enjoy decorating your salon? Remember you spend much of your time in the salon along with your clients therefore it should be inviting!
What happens when salons are nicely decorated for each holiday or event? What impact does that show the community? Does decorating the salon inspire other salon owners to redecorate their salons?
How many salon owners do you know decorate their salon?
How many salon owners do you know that do not decorate their salon and think it’s not so important to do so?
When was the last time you decorated for a holiday?
How long do you wait until the next holiday to redecorate? Don’t be that salon owner who leaves Christmas decorations all year! Not good for business! Basically shows the world how lazy one is. Aim to be on time with decorating your shop.
Do you find yourself purchasing more holiday decorations each year? If so eliminate a few so that the shop doesn’t become over powered with too many decorations.
Does everyone in the shop help decorating for the holidays? Team effort is what clients seek to find in a shop.
Do you place the same exact decorations in the same place yearly or do you place the decorations in different places?
What is your favorite time of the year to decorate?
When is your least favorite time of the year to decorate?
Do your clients ever help you decorate your shop? Have your clients ever volunteered to help you decorate your shop? What was your response to them helping you decorate your shop?
Do you create your own decorations? If so where do you purchase your decorating goods? What items do you use to create decorations?
Where do you get your decorating ideas from?

Beauty salon décor is appealing and clients enjoy and do notice the décor changes.

Beauty Salon Themes!

Choosing the right Theme!

What is your ideal beauty salon theme?
What beauty salon theme will you most feel comfortable with?
Will your beauty salon theme attract mostly women?
Will your beauty salon be painted in a soft pink?
Will your beauty salon be painted in a neutral color?
Will your beauty salon theme be featured with princesses?
Will your beauty salon theme have a vintage style?
Will your vintage style beauty salon theme have actresses from the late forties displayed on your walls?
Will your vintage style beauty salon theme have black and white pictures displayed on your walls?
Will your vintage style beauty salon theme have a large red phone on the receptionist’s desk?
Will your vintage style beauty salon theme have a black and white flooring tile?
Will your beauty salon have a stylish and unique appearance?
Will you have mannequin heads with stylish hairstyles with accessories and scarves?
Will you place a pair of fashion boots and an oversized handbag on display next to a hairdryer?
Will you place a pair of fashion high heel shoes with a pair of oversized sunglasses next to a cosmetic bag?
Will your beauty salon theme have a librarian appearance?
Will your stylist’s smock have a librarian’s appearance?
Will you have one or two bookshelves?
Will you have books on hair and nail services?
Will you also carry children’s books?
Will your walls have small bookshelves on display?
Will you also have a library card resembling a rewards card?
Will your beauty salon jewelry theme?
Will your waiting area be surrounded with jewelry displayed on walls and countertops?
Will your mannequin be styled with bling?
Will you and your stylist be sporting the latest costume jewelry?
Will there be jewelry boxes on display?
Will you be selling jewelry in your beauty salon?
Will there be jewelry near a pair of high heel boots on the window display?
Will your beauty salon theme inspire other salon owners to redecorate their salons?
Will your beauty salon theme have a children’s play area?
Will your beauty salon theme have a children’s waiting area?
Will your beauty salon theme have a coffee waiting area?
Will your beauty salon theme have a snack and refreshment area?

Decorating a Nail Salon!

Choosing the right Décor!

Do you realize the importance of decorating your nail salon?
What do you think would happen if you never chose to decorate your nail salon? What would your client’s reaction be to a plain nail salon? How do you feel when you walk in a service salon and there are no decorations for the major holidays? Do you wonder why they choose not to decorate? Does it not have any effect on you personally?
Do you decorate your nail salon?
How often do you decorate your nail salon?
Do you enjoy decorating your nail salon? Do you decorate because other nail salons decorate? Have you always decorated your nail salon? When was the last time you decorated your nail salon?
Do you decorate your nail salon for the holidays and events?
Do you decorate your nail salon according to each season?
Where do you store your decorating goods? How often do you purchase new decorating goods? Do you create any of your decorating goods? Where do you get your decorating ideas from?
What do you most like about your nail salon?
What do you dislike the most about your nail salon?
What would you change about your nail salon if you could?
Have you done any major remodeling since you’ve owned your nail salon? Did the nail salon really need the improvements? How did the remodeling improve your nail salon’s appearance? How happy are you with the results? Would you recommend other nail salon owners to consider remolding their nail salon?
What is your favorite holiday to decorate your nail salon?
What is your least favorite holiday to decorate your nail salon?
Has your decorating skills improved throughout the years?
Do you think it takes talent to decorate?
In your opinion can anyone decorate a nail salon?
What do you use to decorate your nail salon?
What item have you used to decorate your nail salon that made everyone stop to look at your nail salon? Have you used this item again? Would you recommend other nail salon owners to use this item?
What do you not use to decorate your nail salon? What happened that you are so against using this item? Did somebody get hurt or did it just not blend with the nail salon’s décor?
Do your employees help you decorate your nail salon?
How many mannequin hands do you have in your shop? Are the mannequins’ hands polished? How many nail designs does each of the mannequins’ fingers have?
How many mannequin feet do you have in your shop? Are the mannequins’ feet polished? How many nail designs does each of the mannequins’ toes have?
How many inexpensive handbags or heels do you have in your window display?
How many nail polish displays do you have in your nail salon?
How many different colors of balls do you displayed near the nail polishes in a bowl?
How many colorful candles do you have all around the shop?

Nail Salon Theme!

Choosing the right Theme!

What is your nail salon theme?
Will the nail salon be ordinary and simple?
Will the nail salon be unique?
Will the nail salon have a sassy style?
Will the nail salon attract mostly women, men or children?
If your goal is to attract solely women and children, then I would suggest go pink all the way!
Will your nail salon be as unique as a Cinderella theme?
Will there be a Cinderella carriage in the nail salon? Will there be a pumpkin next to Cinderella’s carriage?
Will there be pictures of Cinderella displayed on the walls?
Will there be Cinderella heels on the walls for display?
Will the nail salon’s waiting area have Cinderella’s books and magazines to read?
Will the nail salon’s waiting area be pink?
Will the nail salon’s manicure station be surrounded by a prince?
Will the nail salon’s pedicure station be surrounded by pink flowers?
Will the nail salon’s theme have a vintage look?
Will the nail salon’s walls be plain white?
Will the nail salon’s floor be a basic black and white tile?
Will the nail salon’s manicure table be refurbished using an old fashioned table?
Will the nail salon’s waiting area have different chairs all together?
Will your nail salon have a really distinctive appearance such as your own ethnicity? Talk about being different. I’d say go for it!
Will your nail salon be exclusively for men’s nail services? How about a “coffee theme” nail salon?
Will the nail salon’s waiting area have distinctive coffee mugs?
Will the nail salon’s drying area have an expresso machine for clients?
Will the nail salon’s walls have coffee mugs displayed?
Will the nail salon have a display selling coffee machines?
Will the nail salon have tall chairs with a long stool in the waiting area for clients?
Will the nail salon’s nail service menu be an expresso color?

Remember it’s your own nail salon. You have the choice to be ordinary or extraordinary!

Have fun make it memorable and let it be the talk of the town. As long as you’re busy attracting clients and making money clients will look forward to each visit.

Decorating a Barbershop!

Choosing the right Décor!

Decorating a Barbershop!

Choosing the right Décor!

As a barber do you enjoy decorating?
When was the last time you decorated your barbershop?
Do you decorate your barbershop for the holidays and events?
Do the seasons change and your barbershops appearance remain the same year after year? If the answer is yes, please explain why?
Does it seem to bother your clients that your barbershops appearance never changes?
How happy are you with your barbershops appearance?
What is your favorite thing you most like about your barbershop’s appearance?
What is your least favorite thing you dislike the most about your barbershop’s appearance? Are you able to change this without investing too much money? If so, why haven’t you made this change?
What makes your barbershop so unique and different from your competitors?
Do you find your barbershop to be unique or boring?
Is your barbershop ordinary?
What can you think of to improve your barbershop’s appearance?
Do you decorate your barbershop often?
What holiday do you decorate and why?
Which holiday do you not decorate and why?
What holiday or season do you feel is a waste of time to decorate the barbershop?
Have you always decorated your barbershop? If not, please explain?
When was the last time you decorated your barbershop for the holidays? How do your clients react to your holiday decorations?
What’s your opinion on decorating the barbershop? Do you feel it’s necessary to decorate your barbershop for the holidays, events and seasons?
Would you recommend other barbershop owners to decorate their barbershops?
Have you ever decorated your barbershop in such a unique way that people just stopped to look in your barbershop? If the answer is yes, please explain?

Male clients may not always voice an opinion but trust me they do notice everything!

Barbershop Theme!

Choosing the right Theme!

What is your barbershop theme?
Is it a golf sports theme?
Is there a golf section to play mini golf as clients wait for their haircuts?
Are there golf balls near the barber station?
Are there flags surrounding the barbershop station?
Are there golf clubs hanging from the walls?
Is it a boxing sports theme?
How many boxing rings in the barbershop?
How many boxing legend pictures will a client see hanging up on the walls?
How many boxing gloves surround the barbershop?
Does the barber wear a referee outfit?
Is the barber station surrounded by ropes?
Is there a book shelf with boxing memorabilia?
Is there a waiting area with boxing magazines to read?
Is there a boxing show on for clients to see?
Is it a construction theme?
Are there two by fours hanging from the walls holding up construction tools?
Are there construction boots and a hard hat hanging on display?
Are there two by fours surrounding the barbershop’s work station along with orange cones?
Is there safety jackets hung on the walls for display?
Is it a western theme?
Are there a lassos hanging from the walls for display?
How many fake horses do you have in the barbershop?
Is your barbershop surrounded by rope?
Is there a saddle on the wall for display?
Is there a patch of hay in the barbershop?
Is it a super hero’s theme? You may choose one super hero or multiple. Let’s use Spiderman as an example.
Will Spiderman be hanging off the wall?
Will Spiderman have a net hanging off the wall?
Will the shop colors be red, blue and yellow?
Will the barber’s work station be surrounded with Spiderman’s net?
Will the barber’s smock be of Spiderman?
Is it a body shop theme?
Are there body car parts in the barbershop?
Is the barbershops work station surrounded by orange cones?
Will there be a gas pump near the barbershop station?
Will there be an old fashion pay phone in the barbershop?
How many tires will clients find on the walls for display?
How many car rims will clients see on the walls for display?
Do you feel a barbershop should have its own unique style? There is nothing in written in stone stating that your barbershop should be ordinary.

Decorating a Tanning Salon!

Choosing the right Décor!

Do you enjoy decorating your tanning salon?
How is your tanning salon décor? Does it scream summer all year? Does the sun shine through the tanning beds? Do your clients need eye-gear up walking in your tanning salon? Your tanning salon should feel like summer all the time!
How often do you change your tanning salon décor?
Have you ever decorated an ocean them in your tanning salon?
Have you ever decorated a sweltering day at the beach in your tanning salon?
When was the last time you decorated a sunset theme in your tanning salon?
When was the last time you decorated a pine tree with a beach chair underneath it in your tanning salon?
Did you ever place a warm towel around Santa Claus’s waist wearing sunglasses as he waited his turn tanning?
Are there oversized sunglasses and flip flops hanging from your walls?
Are the palm trees attracting sunbirds in the spring?
How many fish are caught in the fish net above the ceilings or walls?
How many lifeguards may I find at your tanning salon?
How many beach balls may I find at your tanning salon?
When was the last time you served your tanning clients lemonade?
When was the last time you offered your tanning clients fruit?
Do you decorate each tanning room? If not, please explain?
Do you decorate the bathroom? How many seashells may your clients find in there?
What do you think your tanning clients would enjoy upon walking in your tanning salon?
When was the last time you made changes in your tanning salon? Over a year or more?
Do you realize the importance of decorating your tanning salon?
What is your tanning salons most talked about area?
How would a tanning client best describe your tanning salon?
How would your employee’s best describe your tanning salon?
How do you feel when you walk in your tanning salon? How happy are you with the tanning salon’s appearance?
What can you do to make the tanning salon more appealing to a male client without scaring off the women clientele?
What can you do to make the tanning salon more appealing to a female client without scaring off the male clientele?
What is your ideal tanning salon look like?

Fact!

The objective in business is to attract clients’ needs and wants while making them comfortable. Clients enjoy changes and with today’s competition one must be unique!

Tanning Salon Theme!

Choosing the right Theme!

A successful tanning salon should have an extraordinary theme after all it should be sunny all year!

Think tropical and Caribbean. Although a tanning salon theme is pretty much sun in the fun but there are many unique ways to decorate the tanning salon. Be creative!

What is your ideal tanning salon theme?
Is it sunny and beautiful in the high eighties? Then bring out the sun and flowers.
How many rose buds will be surrounding your tanning salon?
How many large fake suns will be surrounding your tanning salon walls?
Will your employees be dressed in swimwear?
Will they have on sunglasses and sandals?
Will there be palm trees in each room?
Will there be a fish tank in the tanning salon’s waiting area?
What colors will you paint the walls?

Challenging your Competitor’s

Choosing the right Promotion!

How do you feel about your competitor’s?
When you drive by your competitor’s salon what do you notice first?
Is there anything about your competitor’s salon that catches your attention? What is it about your competitor’s salon that has your attention? Remember if it catches your attention then it must be getting client’s attention also.
Are you able to compete with your competitor’s?
Are your competitor’s competing with your salon?
What are your plans to exceed your competitor’s promotion? Are you able to promote a hair or nail service at a lower discount in order to attract clients?
How many of your competitor’s clients patronized your salon? Do you think that your competitor’s clients would continue to patronize your salon if stopped promoting today?
How much do you enjoy being challenged by your competitor’s?
When is the best time to compete with your competitor’s?
What are your competitor’s doing as far as promoting their salons? What promotional specials are they offering clients and are you able to compete with them?
How often do you call to check on what promotions your competitors are offering their clients?
How often do your competitor’s call you to see what promotions you are offering clients?
If your competitor promotes a haircut special on a Monday? What promotion will you offer on a Monday?
What is the best day to promote a haircut when your competitor promotes a manicure?
What is the best day to promote a manicure when your competitor promotes a haircut?
Does your competitor intimidate you? If so, how please explain?
What necessary steps have you thought of to supersede your competitor’s?
What promotion will you promote knowing your competitor’s salon will be closed for a week’s vacation?
What promotion will you promote knowing your competitor’s salon will reopen on a particular day?
What promotion will you surprise your competitors with?
What promotion are you able to promote all week while challenging your competitor’s?
What promotions are you able to promote for seniors that your competitor most likely won’t promote?
What promotions are you able to promote for children knowing your competitors don’t cut children’s hair?
What promotions are you able to promote for men at a rate that your competitor’s simply won’t match?

Right time to Promote!

Choosing the right time to Promote!

How do you know when it’s the right time to promote haircuts or a new product?
What makes you get up one day and promote a haircut for men or a half price manicure?
Do you promote because you’re having a slow week?
Do you promote because your salon is open only four days a week?
Do you promote because you’ve hired a new stylist?
Do you promote because you’ve just invested in a new hair line product?
Do you promote because your competitor is promoting a five dollar lip wax?
Do you promote because the tanning salon down the block just opened for business?

Fact!

A salon owner should promote from the first day of business shouldn’t stop promoting! There is one way to succeed and that is to continuously promote your business.

Why is it that most salon owners promote only when they are slow or when their competitor promotes?
Do you realize the importance of promoting a salon business?
What happens when you promote a haircut?
What happens when you promote a lip wax?
What happens when you promote a tanning session?
What happens when you promote a manicure?
What happens when you do not promote a haircut?
What happens when you never promote or give your loyal clients a discount?
What happens when the community doesn’t know your salon exists?
What happens when you choose not to give your clients a promotional special?
Why do you think most clients stop patronizing your salon?
Why is it that often you won’t see client’s for a long time then every once in a while they return to your salon just for a few visits and then there gone again?
How often does your competitor promote haircuts?
How often does your competitor promote their salon’s hair products?
How often do you see your competitor’s advertisement in the local paper?
How often do you hear about your competitor’s advertisements through clients?
How often do you see your competitor’s advertisements listed locally?
When your competitor promotes a new haircut special for men on Wednesday’s what do you promote? Do you just sit back and say oh its ok I’ll just open and wait for clients to walk in my shop? How many clients are you expecting to walk in your shop with no promotional incentive? How many new clients will your competitor attract with their promotional incentive? Your competitor might just attract a lot more clients because of the fact they took advantage of promoting a new haircut special.
How will you generate new business without promoting your salon? That is the question you must answer while coming up with the first right answer.
How do you intend on staying in business without promoting that is the question of the day?

Promoting Haircuts

Choosing the right Promotion

Keeping up with the competitions Price / Promotions!

Do you promote haircuts?
How often do you promote haircuts?
Why do you promote haircuts versus other services?
Do you promote men’s haircuts?
Do you promote women’s haircuts?
Do you promote children’s haircuts?
What is the lowest promotional haircut price you promote?
What is the highest promotional haircut price you promote?
What is the difference between decreasing and increasing the promotional price?
How many promotional haircutting specials clients remain in your shop today?
Do they get additional hair or nail services? If so, what services do they get?
Have the other stylist’s in the shop benefited from this one client?
Would you agree that men take advantage of haircutting specials versus women?
Would you agree that parents take advantage of haircutting specials for their children?

Fact!

Most parents will wait up to six months or more to get their child’s haircut!

Why should a salon owner promote haircuts?
Do you think a salon owner who promotes haircuts for a new stylist or student is making the right decision? What are the benefits on promoting haircuts for a new stylist or student? When a salon promotes specials as a haircut the objective goal is to build the new stylist or student’s referral plan. This is the one of the most inexpensive promotion one can promote. It doesn’t take that long and the results speak for themselves upon the completion of the haircut.
What’s the first thing you do when deciding to promote a haircut?
What size will the poster be? Will you be promoting a man’s haircut? Will you be promoting a child’s haircut? Will you have an age requirement in a child’s haircut promotion? Will you be promoting a women’s haircut? Will you promote a women’s long haircut or short haircut? Are you going to promote all week, monthly or a few days a week? Will the promotion be early morning, afternoon or late evening? Will it be an afterschool special?
Who helps you decide on what haircut promotion to promote?
Do you create your own specials? Do you handwrite the specials? Will you hire a sign designer to create the special?
Will your shop name, logo and slogan be on the haircut promotion?
Will you have an expiration date on the haircut promotion?
Will you call your competitors to find out what they are promoting and when? Finding out will help you decide on what to promoted and when.
What are your opinions of promoting haircuts? What haircut promotion have you recently promoted and what was the outcome? How many new clients took advantage of the haircut promotion? Would you recommend other shops to promote haircuts?

Children’s Haircuts!

Choosing the right Promotion

Does the sign read “we specialize in children’s haircuts? If not I would suggest creating a gift certificate sign and add that phrase in especially if you do in fact specialize in children’s haircuts. This will increase your business!
Do you promote children’s haircuts? How often do you promote children’s haircuts? Do you find it necessary to promote children’s haircuts in order to increase your client list? How successful is the outcome when you promote children’s haircuts?
How excited are the children when entering your beauty salon-barbershop-kids salon? What incentives are you promoting besides haircuts?
How do parents in the surrounding areas of your shop find you? Do you get many referrals from other parents who bring in their children to the shop?
Do you promote children’s haircuts on your website? If so, how effective has it been?
Do offer a free manicure with each child’s haircuts as a part of your promotions? If so, how is that working out so far? How many new clients have taken advantage of this promotion? How often do you promote this promotion?

Fact!

Parents seek children’s promotions daily! Therefore attracting children’s services should be a priority in successful promoting especially in a children’s haircutting place.

What have you done lately to attract children in your shop? Have you update your children’s haircutting and styling stations? Have you rearranged the children’s play area? Have you added new toys to the children’s play area? Do children notice the changes in the play area? Do the children want to leave your shop upon the completion of their haircut? If the answer is no, please explain? Most children look forward to receiving their haircut at their favorite haircutting place knowing they will have a few minutes of play time however when a child is not fond or afraid of receiving their haircuts they will not want to play at all.
What are you planning to promote in the next six months? Haircuts or nail services? Which hair services do you promote the most? What hair service are the children’s parents inquiring about the most?
What children’s hairstyle are you most comfortable with? Do you feel as though you are attracting a specific hair type because of this hairstyle? How do you feel about that?
How much time do you spend thinking about your next haircutting promotion? How many promotions do you think of before choosing the right promotion? Do you eventually use all your promotion ideas? Have any of the promotions been a complete flop? If so, please explain?
Are you open to client’s promotional suggestions? Have you used any of your client’s suggestions? How successful has it been? Would you promote this idea again? If so, please explain? If not, please explain? This client that suggested this promotion that you promoted do they continue to patronize the shop? If not, please explain?
What incentives are you offering your new clients on their second visit?
What would you recommend a new salon owner to promote in order to attract children’s services in the shop?
How often do you drive by your competitors shop to see what they are promoting? Does this make you promote more children’s hair services? Do you match your competitor’s promotion or do you decrease the hair service to gain more prospects? Has it been a success?
What is the number question parents will ask you to do before beginning their child’s haircut? Are most parents’ requests similar? Why do you think parents seek a kid friendly shop versus a salon or barbershop that may not specialize in children’s haircuts?
What do you envision when creating your next children’s haircutting promotions? What is your goal? How many new clients would you love to attract?
What have you experienced through promoting children’s haircutting services in the past six months that you will avoid repeating? Please explain?
What have you experienced through promoting children’s haircutting or services in the past six months that you will definitely recommend? Please explain?

Special Needs Children’s Haircuts!

Knowing how to handle special needs children when giving them haircuts!

Do you have experience in giving special needs children haircuts?
Have you ever given a special needs child a haircut? How was the outcome?
How did the child act when you began the haircut?
Do you get many referrals from your special needs children clients?
What fears did the child have?
Where they afraid of the hair clippers?
Where they afraid of the blow-dryer?
Where they afraid of the trimmers?
Where they afraid of the shears?
How did they react to the water bottle?
Did the child not want to wear the neck strip?
Did the child not want to wear the cape?
Did the child not want their hair to be sprayed with water?
Did the child not want hairclips?
Did the child cry with fear of getting a haircut?
Did the child not want to sit on the booster seat?
Did the child not want to sit on their parents lap?
Did the child want to leave the shop?
Did the child keep moving around making it impossible to cut their hair?

Special needs children’s haircuts can be obtained with lots of patience. Knowing the special needs child’s reactions will help you when giving them haircuts. Some will move their heads back and forth in a three way step routine every snip of hair that falls off. Others will cry with every other snip. Others fear they will lose all their hair and just scream. Every child is different as you get to know the child the haircuts do get easier!

When did you first give a special needs child a haircut? Where you nervous? Have you given this special needs child another haircut? Is this special needs child a loyal client? Have you learned his or her behavior during their haircut? Do you find yourself giving them a better haircut because of the fact that you now know their behavior? What does this particular child do and act during their haircut?
What can you share with other salon owners specializing in special needs children’s haircuts?
What should a student or new stylist know about special needs children’s haircuts behavioral issues? How comfortable are you in giving special needs children’s haircuts?
How many stylists do you know specialize in special needs children’s haircuts? Are the special needs children’s reactions similar with their behavioral issues or do they differ?
What have you learned by cutting special needs children’s hair? What have these children taught you that you would have not known otherwise in regards to cutting their hair?
Have you learned patience by working with special needs children?
What do you do or say to keep special needs children’s attention focused on their haircuts?
What technique seems to work best for you?
What technique doesn’t work at all?
What made you specialize in special needs children’s haircuts?
Do you get many referrals from your special needs children clients?
How would you describe yourself when giving special needs children’s haircuts?

Promoting Manicures!

Choosing the right Promotion

How often do you promote manicures? How successful has been it for you? What clientele do you most attract when you promote manicures? Would you recommend promoting manicures to a first nail salon or beauty salon owner? How beneficial would you say promoting manicures is for a salon’s grand opening? Would you advise this promotion for a new salon or established business? Have you ever offered a complimentary manicure with a chemical service? How was the client’s reaction to this service?
Have you ever offered client’s a complimentary manicure as an introductory promotion to the shop? How many new clients took advantage of this promotion? Did they return to the shop for other services? Are they loyal clients today? Would you offer this complimentary manicure again? If not, please explain?
How many clients have stopped getting manicures completely in the winter months? How often do children get manicures in the winter months? Once must prepare for the winter cold days ahead and plan accordingly so that we can keep our heads above water.
Are your competitors promoting manicures in the summer, spring or fall? Notice most nail salons never do promote manicures. They feel as they are cheap enough. Clients will always seek the cheapest price for any service. It’s better to have clients in the shop than no clients at all.

Fact!

Clients look for bargains and getting a manicure is not a necessity therefore manicures are a great complimentary incentive in introducing new clients in the shop. You have nothing to lose but many new clients to gain.

What are goals in obtaining new manicure clients? What is your marketing plan?
What is your opinion on promoting manicures for children under the age of ten? How young are your manicure clients? Do you offer nail designs for children?
When you walk in your shop each morning what is the first thing you think of when you look at the manicuring station? How would you rate the nail station’s appearance? It is appealing to all clients?
Would you like to attract male clients in getting manicures? How many male clients get manicures now? Is your goal to double or triple that amount? Have you thought of creating a men’s manicure special? Do your competitors offer manicure incentives for men? If so, what are you waiting for? Remember clients need a reason to come in your shop they are not mind readers. Promote and never stop promoting! I cannot emphasize this enough!
Will you create a men’s manicure such as $7.00 men’s manicure or will you add a reason to get a manicure such as say good bye to those hangnails today! Make the sign inviting! Hangnails hurt and get infected this can be inserted in the bottom of the poster in small print yet large enough to read!
Will you continue to promote men’s manicure all year? Think about it, if you don’t have male clients getting manicures you have nothing to lose therefore promote all year and keep attracting new clients. Eventually these new clients will begin to receive additional services.

Will you offer new clients a discount for their next hair or nail service? Why not is the question? Don’t be afraid of giving discounts. Loyal clients will always return!

Promoting Pedicures!

Choosing the right Promotion

What are your pedicure goals? Do you promote pedicures? How many pedicures would you like to pre-book daily? How often do you promote pedicures?
Are pedicures a seasonal service these days or are clients getting them all year round? Why not offer clients a pedicure special they simply can’t refuse?
Do you advertise pedicures specials throughout the winter months? If not, why not? Although peoples feet are covered their toenails need to be trimmed and callouses need to be softened therefore promote those healthy feet today!
Do you have pedicure promotion posters ready to advertise? If so, what are you waiting for Christmas to display them? Don’t delay today what can be done today!
What’s the condition of the pedicure special? How old is the pedicure special? are there any tears or is it patched with tape? If so, time to invest in a new pedicure special sign. Professionalism goes a long way!

Fact!

Promoting pedicures all year benefit everyone especially seniors since most senior clients have a difficult time reaching their toe nails.

What does your manicurist do on slow days? Stop! There is no reason for beauty salons-nail salons-spas-tanning salons to be slow regardless of the competition. One must promote and focus on attracting clients.
What percentage of pedicures are you doing on a weekly or monthly basis? What are your plans on promoting pedicures? What pedicure promotion did you promote in the past? How successful was it? How many new clients came in for this pedicure promotion? Would you promote this pedicure special again? If so, if this pedicure promotion was a success why have you not promoted again? What are you promoting in its place?
How busy was your manicurist with this pedicure promotion? Was the pedicure special specifically for new clients only? Did the manicurist work on scheduled appointments or was it solely walk-ins? In your opinion do clients prefer to make appointments versus walking in? What are you most comfortable with scheduling an appointment or waiting for clients to walk in? Personally I would rather have all walk-ins in my opinion it’s less stress and if someone is in a hurry they can always return the following day.
Would you ever purchase fresh fruit and label the pedicure “strawberries feet” well don’t be so surprised clients want to feel as though they are the first to get a strawberry foot bath instead of a regular clear water pedicure! It’s something to think about.
Do you worry about what your competitors are promoting? Is it because you’re not promoting as you should and you feel as though they are attracting more clients than you are? Instead of sitting back and waiting for your competitor’s next move start promoting today! Do you happen to have a large window space? If so, use that space to your advantage and promote daily, weekly or monthly. Those windows should be covered with specials. The minute one special comes down another special should be right behind it to promote. What’s your reason to becoming a business owner? Increase sales and increase services one can only obtain these goals by promoting! If you continuously promote and as you get more familiar with creating promotions you will get addicted and will enjoy creating more promotions as your new clients walk in.

Promoting Waxing Services!

Choosing the right Promotion

Do you have a private room for waxing services?
What waxing services do you currently offer? What waxing services do clients get often? What waxing services do you not offer? What waxing services do you do the least of? List them here! Why do you think you are not busy with those particular waxing services? How long do they take? Are you charging too much for those waxing services? Are you burning clients with the hot wax? If you’re offering waxing services and you’re not busy with all waxing services there has to be a reason? Waxing clients usually get all waxing services done at the same place.
Do you advertise and promote waxing services? How beneficial has it been? How many new clients have you obtained since promoting these waxing services? Have these new clients received other waxing services since?
What do you promote lip or eyebrow waxing? Do you offer upper arms and leg waxing?
Do you offer bikini waxing? Do clients wear a robe when you’re waxing them?
How is the temperature in the waxing room? It is warm enough or do clients complain of the cold temperature. Remember when a client is in a robe while getting waxing if the temperature is not comfortable they will annoy clients especially women because we tend to be more sensitive to the cold temperatures. Keep this in mind! You may want to raise your heat when performing waxing services.
Would you like to expand your waxing services? Do your clients request more waxing services?
How many new waxing referral clients patronize your shop on a weekly or monthly basis? Do you get many waxing referral clients?
How young are your waxing clients? What waxing services do younger clients get? What waxing services do your younger clients least ask for?
What do senior clients get waxed the most? What do your senior clients get waxed the least?

Fact!

When a client is not comfortable while getting their waxing services done! They will not return to the shop!

How’s the lighting in the waxing room? Are there enough towels and waxing products?
When was the last time you cleaned the waxing machine? The waxing machine should always be cleaned and disinfected! No excuses!
How much waxing clients do you plan to attract on a daily, weekly or monthly basis? What’s your goal? How do you intend on attracting new waxing clients? What have you done in the past in order to promote waxing services? What is successful? How many new waxing clients took advantage of the promotions? What waxing service did you promote? Would you promote the waxing service again? If not, please explain?
Would you like to expand your waxing services? Do your clients request more waxing services?
How many new waxing referral clients patronize your shop on a weekly or monthly basis? Do you get many waxing referral clients?
How young are your waxing clients? What waxing services do younger clients get? What waxing services do your younger clients least ask for?
How often are you turning away clients because of the fact that you do not offer these particular waxing services? How do you plan to avoid this from occurring? Your goal is to retain clients therefore if you need to offer more waxing services then do so. Don’t wait until your competitor beats you to the punch line! A true marketer is always on top.
What ideas has your waxing specialist thought of promoting on waxing services in order to generate more waxing business? It’s important to get your stylists opinion especially when they specialize in a particular service. The objective is to attract and make money!

Promoting Skin-Care Services!

Choosing the right Promotion

Do you offer skin-care services in your shop? Do you promote skin-care services or is this a new service?
How many new clients are taking advantage of the new skin-care promotion? How are your clients learning about your skin-care services? Are you advertising or have you created a promotional skin-care service promotion?
What skin-care service do you promote the most? What skin-care service do you promote the least?
What is your most requested skin-care service? Is it because you continuously promote this particular skin-care service? Do other salons promote this skin-care service too?
How much business do you plan on generating with skin-care alone this year? What steps are you willing to take in order to successfully achieve this goal?
Who creates your skin-care promotions? When do you promote skin-care specials? In the summer or winter months? Why do not promote skin-care specials all year? Do clients get facials in the summer or winter months?

Fact!

Teenagers often get facials! Consider promoting an after school special for a facial promotion.

How many skin-care specialists work for you? How busy are they? Has offering skin-care services taken a while to attract new clients? Would you say it was worth the wait? How happy are your skin-care clients with their skin-care services? Do your skin-care clients also get other hair or nail services? Did your skin-care clients walk in for a skin-care service at first or were they already hair or nail clients?
What percentage of new clients has patronized your shop since you’ve began offering skin-care services?
Would you say offering skin-care services has it increased your shops revenue? How happy are you offering clients skin-care services?
Do surrounding salons promote skin-care services? If so what are they skin-care promotion are they promoting? Would you consider promoting the same skin-care special? If not, please explain?
Does your skin-care specialist recommend you promote a certain type of skin-care service? What skin-care promotion did the skin-care specialist recommend? Have you tried to promote that skin-care service? How was the result? How many new clients took advantage of that skin-care promotion? Would you promote this particular skin-care promotion again? If not, please explain?
What do skin-care clients complain about the most? As a skin-care specialist what skin-care service do you recommend your clients receive often that they probably don’t? How often do you educate your skin-care clients upon the completion of each facial treatment? Don’t be afraid to teach clients about their skin-care well-being after all they come to receive their skin-care treatments because they trust that you will make them look and feel better.
Are you taking skin-care surveys at your shop? You’ve nothing to lose but information to gain.
What skin-care service are you most likely to give a senior versus a teenager? Does age matter when it comes to clients getting skin-care treatments? What’s your opinion?
Would you say men get more facials than women do? Or does it vary? How many male clients today are receiving facials? Are you attracting male clients in getting their skin-care services? When was the last time you promoted a man’s facial treatment? If you don’t promoted men’s facial treatments then what are you promoting to attract male clients in your shop?

Promote Today! Promote Tomorrow! Promote Yesterday!

Promoting Tanning Services!

Choosing the right Promotion

What are your primary tanning promotional goals? Obviously your busier months are in the winter so how does one prepare to keep busy in the summer months in the tanning salon? Do you promote tanning sessions? Do you create a tanning promotional for new clients? What tanning specials seem to attract the most clients?
Do your clients purchase self-tanning lotions in the summer months? Do you promote half price self-tanning lotions in the winter months since they are more popular in the summer months?
What tanning session promotions have brought in the most new clients in the past six months? What was the tanning session promotion about? How long did you advertise the tanning session promotion? What the tanning session a success? Would you consider advertising this tanning session again? Did you create a tanning session special? Do you still have that tanning session special poster? Whose idea was it to promote this tanning session special?
Do you offer your clients a tanning session referral program plan? How effective has it been? How many new tanning clients have you obtained from this referral plan? What are you offering your tanning clients as an incentive to come in and tan at your shop? How happy do your clients seem to be at your tanning shop?
Do you have a comments box in where clients may drop off their comments? What is the positive feedback been? What is the negative feedback been? Remember a professional business owner will accepts both positive and negative feedback and concentrate on finding a solution to turn all the negative comments into a positive comment.

Fact!

Clients look forward to tanning in a clean tanning salon especially the tanning beds.

How much of a difference have you noticed since you last promoted your tanning salon? What’s your opinion on promoting tanning sessions or self-tanning lotions?
What would you recommend a new tanning salon to promote first? Did you first promote this tanning service when you originally opened your tanning salon? How successful was this tanning session promotion? Would you or have you promoted this tanning session since? If not, please explain?
When you promote your tanning session what clientele do you most attract? Do you see these tanning clients after the promotion ends? Do you find that most clients will only come in for the promotion special? How do you intend on making these clients loyal to your tanning shop? What is your promotional plan on doing so?
When was the last time you promoted tanning lotions or given away free eye-protectors with a purchase of a five or ten tanning sessions? Clients love to receive free gifts and eye-protectors I would assume are pretty cheap. It’s a little something for an exchange of tanning sessions and obtaining a new client. Something definitely to think about.
Has your referral program plan increased since you’ve started promoting tanning services? How excited are you tanning clients about the referral program plan? Have they referred many new clients in the tanning shop? If so, how many new clients would you say sign up in the past six months?
Have you successfully reached out to people via email or face book?
What does your receptionist do when all the tanning beds are occupied and no one is in the waiting area? One suggestion is email clients and or update the referral program list.
How do you think successful business get more recognition? The simple answer is to get in your clients face! That’s right, any chance you have email them and promote and keep challenging yourself to be the best you can while keeping it professional.

Seasonal Promoting-Professional Services!

Choosing the right Season!

What hair-nail-tanning services do you promote in the spring?
What comes to mind in the spring season? What do you think of promoting first? Why do you choose to promote this promotion in the spring season versus the winter season? How many new clients do you attract every spring with this promotion? Have you ever promoted this service in the winter season? How successful was it? How many new clients did you attract in the winter season with this promotion? Would you recommend other salon owners to promote this particular service in the spring or winter season? What other spring promotion do you promote in order to attract new clients in your shop?
What hair-nail-tanning services do you promote in the summer?
What’s the first summer promotion on your mind on this hot and slow season since most people are away on vacations? Do you mostly promote haircuts or manicures? Pedicures as we know are on the rise each summer therefore it’s best to promote services that are not so popular in the summer season! Do you aim towards attracting men-women-kids in your shop in the summer season? What do you different as oppose to your competitors in attracting new clients in the summer season? What do your competitors do in the summer season? What are they promoting? What are they not promoting?
What hair-nail-tanning services do you promote in the fall?
What do you promote in the fall season? Do first promote for Halloween then Thanksgiving Day? What did you promote last year? Did that promotion successfully bring in new clients? Do you still have that promotional poster? Are you considering promoting it this year? If not, please explain? Would you recommend other salon owners to promote that promotion themselves? Have you ever promoted your competitors promotion? What promotion did your competitor promote? How successful was it? Are you glad you promoted that service? If not, please explain? Would you promote this promotion again? How many new clients did you attract in your shop because of this particular promotion? Do you think it’s the season or just a great promotion over all?
What hair-nail-tanning services do you promote in the winter?
What can you promote on this winter season? Do you realize that in the cold winter season clients look forward to hair or nail specials! Therefore give clients a reason to come in your shop! Obviously they need more than an incentive they need a haircut or nail service that will make them drop everything to leave their homes. What did you promote last year? What promotions have you promoted in the past that even surprised you with the positive outcome that perhaps you were skeptical on promoting? Do you think it was the right season or just a great incentive? How often do you promote this promotion? Are you still getting the same positive outcome? Would you suggest other salon owners to promote this promotion? Do you promote this promotion solely on your window or do you advertise it on the local paper?

Coupons!

Choosing the right Promotion!

Do you create your own coupons? Are your coupons black and white or colored? What type of paper do you use to create coupons? Where do most of your ideas come from? Do you compare your ideas with other salon’s coupons?
How much business do you receive through mailing coupons? How often do you mail coupons? How many do you mail each month?
What is your coupon style? Do your coupons always look the same? How often do you change your coupon style? Do you find that changing the coupon each month confuses clients? What coupon style best works for you? What best describes your coupon style? Did you ever create a coupon that had a major impact on client’s making them call for an appointment that same day? If so, what did you promote on the coupon? Have you continued to use this coupon promotion? Did you change this coupon promotion since? If so, please explain why?
What do your clients say about your coupons? What do your clients notice first about the coupons? Is it the choice of lettering? Is it the pictures? Is it the promotional haircut or nail service?
Do you have a city residential address file or does the post office randomly choose the zone area to mail the coupons? How many coupons do you receive back from either unknown or vacant addresses?
Do you distribute the coupons to people yourself? Has this been affective? How many people took advantage of this approach? Do you recommend other salon owner to follow this approach? What are people’s reactions when you approach them with your salon’s coupon? Do you find that most people would accept this personal approach? What do people normally ask in regards to the promotion or salon? Are you likely to approach people with coupons in the future? Is it easier for you to approach men, women or children with these coupons? Who would you rather approach men, women or children and why? Have you ever approached a person who simply was not interested and was very rude to you? If so, please explain? How did it make you feel? One must remember we cannot please the world and sometimes it’s best to just walk away!

Clients looking for haircuts or nail services on sale will never give opinions on the coupon style!

In your opinion would you most likely continue to create and promote your own coupons or hire a graphics designer to create one for you?
How much time do you spend creating your salon’s coupons? How comfortable are you with creating your salon’s coupons? Do you enjoy creating your salon’s coupons? Do your employees help you create your salon’s coupons?
How much has your salon’s business increased since you began mailing or passing coupons?
How much are you paying to have these coupons printed? How many coupons do you print?
How long is the expiration date on the coupon valid for? How many clients bring in the coupon after the expiration date? How much time do you allow until you no longer accept the expired coupons? How does the client react to this policy?

Customer Service!

How would you rate yourself in customer service?
How do you clients react to your questions and answers?
How compatible are you with your clients?
Do you argue or have disagreements with your clients? if so, how often does this occur? What have you done to prevent this from reoccurring? Why do you think these disagreements begin? What are the disagreements mostly about? How do you handle disagreements?
Does the client return or simply stop patronizing the shop all together? What topics are you talking about that form disagreements? Are you choosing different topics to talk about? Has that helped or is it that you and this client just don’t agree?
What do you do differently today that you didn’t do years ago?
Do you feel experience has played a role in your maturity level on how to talk with clients?
What is the one thing you’ve learned from client’s behavior?
Are you able to recognize a problem once a client walk in the shop? What do you do when a client looks in distress upon walking in the shop? What is the first thing you say to this client? What if this client refuses to talk with you and continues to ignore your presence? One must take into consideration client’s moods and temper phases. Let’s face it we don’t always wake up smiling! One must learn to adapt to variety of personalities’. Is it easy to accept grumpy personalities? It really isn’t but that is why a professional learns early on to keep calm and find a solution without bursting out like a child!
What do you do when a client is not happy with a hair color or other chemical service? Do you recharge them if the color is indeed not what the client expected or do you correct the problem and not charge the client? Most of the time it’s best to correct the problem and not charge for the redo. We all know that we’ll never please everyone but when it comes to color and chemical services one must always be professional.

Fact!

How many unsatisfied clients continue to patronize your shop? Most clients although unhappy with the customer service will continue to patronize for a short while before locating a new shop.

Senior Clients

Do you open the door to your elderly clients?
Do you help them with their coats and zippers?
Do you walk them out the door?
Would you tell an elderly client that their shoes were on backwards?
Would you help an elderly client make a phone call?
Do you watch your elderly client walk out the door with clumps of hair in the back of their shirts? Shame on you if you do!

Fact!

Do you take notice of their appearance before they leave your shop? One must give extra tender loving care to our elders who at times are not aware of their own appearance. Be sure to comb their hair appropriately and that they don’t leave with clumps of hair on the back of their shirts. When our senior clients ask for help our first response should be to get up and help. Remember one day we will be seniors and will want the same respect then! Don’t be afraid to be kind to others.

What if you or another stylist’s saw a senior client asking for help removing her coat and no one stopped to assist her? What do you think would happen if you ignored your senior client and refused to help her with her coat? Although this senior client may not have said a word to you after the fact but I’m sure they will think twice about returning to your shop. Other clients may also consider not returning due to the fact of how you or your stylist’s treated this senior.
The question you need to ask yourself is “What kind of reputation are you aiming to achieve”?

Stylist’s Attitudes!

How are your co-workers attitudes? Do you get along with your co-workers? How well do you do know your co-workers? Do you confide in your co-workers? What if one of your co-workers bad mouthed you in front of your clients? What would you do or say? How would you handle this situation? Would you yell and scream or talk to them privately?
Has a co-worker ever bothered you while at work? If so, explain? What was the problem and what have you done to avoid this from reoccurring? Does this co-worker currently work with you? How is your relationship with this co-worker now? Has the relationship improved?
What advice may you give other about co-workers issues? What should other stylist’s look for in a salon environment with a jealous co-worker?
Is this the first incident involving a co-worker to disturb your peace while at work?

While at work the best advice I may offer is keep your personal life at home.

Discuss work related issues and never gossip about clients to each other!

Gossip travels quickly and the last thing you need is an upset client!

Children’s Behavior!

How do you handle misbehaved children at your shop? Do you reprimand them or do you wait until a parent does? What if the parent ignores the misbehaved child? What do you do next? How do you approach the misbehaved child in your shop?
Have you ever had to reprimand a misbehaved child in your shop? What did the parent do or say?
What was the worst incident that a misbehaved child has done in your shop?
Has a child deliberately ever broken anything in your shop? If so, what did the parent say or do to resolved the problem? Does the parent patronize your shop still?
Have you ever lost clients because of misbehaved children? How does that make you feel? Do you feel you could have said or done something differently to eliminate losing clients or their misbehaved children?

Fact!

Do you have a children’s play area in the shop? Perhaps this would eliminate children from misbehaving in the shop. Children’s attention span tolerance is very low these days therefore keeping them entertained is beneficial to everyone.

Expired Coupons!

What’s your policy on expired coupons?
Do you honor expired coupons? What’s the longest expiration date you’ve honored? How many times did you not honor the expired coupon? Why? What was the client’s reaction?
Was this a first time client? Was this a loyal client? Did they return back to the shop? How many times did this client bring in a coupon? Was this the first time this client used a coupon? Was the coupon exclusively for new clients only?
What was the clients excuse for waiting so long to use their coupon?

Fact!

A number of clients will try to use a new client’s coupon promotion as many times as you allow them to. One must stop this client from abusing the new client promotion. Trust me once they’ve used the coupon special over and over they do not return to the shop because they are not willing to pay the full price for the service.

When a Stylist is late on Appointments!

How many times are you late on client’s appointments?
Does this occur because your client’s come in late? If so, why?
How do your clients react when you’re running late on appointments? Do your clients wait patiently or do they reschedule their appointment?
Has a client ever walked out of the shop and never return because you were running late on appointments? How long did the client need to wait for their appointment? Did you contact the client and apologize for the delay? What was the outcome? Did the client return? If so, did you offer the client a complimentary service for returning? How was the client’s demeanor when they returned? Have they remained loyal since this incident? Does the client ever talk about the incident? Since the late appointment incident has it happened again? If not, what have you done differently to avoid this from reoccurring?

Fact!

Do you realize clients expect to get their services done by their scheduled appointment?

If you’re going to schedule appointments then I would suggest keeping clients happy and being on time otherwise make it a walk-in-salon! Clients do not like to wait longer than they need to. Remember they have other priorities instead of just sitting around all day waiting for their appointment. One must be considerate of other people’s time.

Scheduling Appointments!

Does your beauty-nail-tanning salon or barbershop operate on scheduled appointments?
Do you have an answering service?
Do you have receptionists?
How do you book your service appointments, half hour or by the hour?
Do you find scheduling appointments easier for you as oppose to not scheduling appointments?
What is the advantage of scheduling appointments?
What is the disadvantage of scheduling appointments?
What are your preferences walk-ins or scheduling appointments?
What are clients most comfortable with scheduling appointments or simply walking in?

Fact!

I find that clients who receive chemical services prefer scheduled appointments because of the length of time it takes to process hair or a full set of nails. However men in general simply want to walk in and get a haircut or manicure since they do not like to schedule appointments.

How often are you behind on schedule because of arriving to work late? How does this make you feel? Does it upset your whole day? Does this change your attitude making you irritable? How do you cope with arriving to work late disrupting your day and other scheduled appointments? How do your clients react to your lateness? Do they immediately bring it to your attention? Do you apologize to your clients? What excuse do you give your clients when you arrive to work late disrupting everyone’s schedule? Do you realize the embarrassment of arriving late to work? As a professional business owner this is not acceptable therefore I suggest you do not schedule appointments if you are not able to arrive to work on time!
How often are you behind on schedule because of a client arriving late for their appointment? How do you react to a client who arrives late and disrupts your whole day making all the other clients late for their appointments? How do you approach this client in a professional manner without insulting the clients? How many clients do you have that always seem to arrive late or cancel their appointments? What is their excuse for always being late? How does this make you feel when a client is constantly late for their appointment? Have you thought about asking clients who always arrive late for their appointments to reschedule at a later time or a different day all together? It’s not fair that these clients always arrive late resulting in disrupting your day making all the other clients late as well.
What if you gave clients who constantly arrive late for their appointments a later appointment to avoid disrupting your day? This will accommodate all the clients making everyone happy!

Returning Phone Calls!

Do you have an answering service?
Do you have an answering machine at your salon?
Who checks the messages in the morning at the salon?
Who is responsible for returning clients messages in the salon?

Fact!

A professional business owner knows to return phone calls! When you fail to return a phone call to a client whether you think it’s for an appointment or other reasons keep in mind that clients will patronize another salon if they don’t receive a return call within a certain time frame.

Why do you choose not to return client’s messages? How often do you return client’s messages?
How long does it take for you to return a client’s message? What is your phone call retrieval rule in the salon?
Do you realize the importance of a client’s needs? If a client reaches out to you and asks a return call and you don’t comply this client will not return and bad mouth you! If you’re not planning on returning phone calls then don’t have an answering machine accessible.
Did a client ever answer the phone after waiting a few days for your response and told you that she or he already made another hair or nail appointment? How did you react to this client’s response? Did you offer a complimentary hair or nail service as an apology? What was the outcome? Did this client return to the salon? If so, is this client remaining loyal to the salon? If not, please explain?
Have you ever deleted a message accidently and didn’t have the client’s phone number to return their call? What happened next? Did the client call back? If so, did you explain to the client that you accidently deleted the phone number? Did the client sympathize to your response? Did the client’s attitude seem different? Does the client remain loyal in the salon?
How do you react when a client insists they left a message on your salon and you never received it?
How do you react when you called a client and they never received your message until a few days later in regards to a hair or nail cancellation? Do you offer this client a complimentary service as a courtesy or do you just apologize? What do you think is the professional manner to handle a situation like this?
What do you do to avoid phone call misunderstandings in your salon?
Does everyone in the salon aware not to delete messages until all the clients have received a return call?
What can you teach other salon owners pertaining to returning client’s phone calls in a timely fashion?
What have you learned from clients who never received a return call from your salon? Are you sorry that you never returned their phone call? Does it even matter to you that you most likely lost a client?

Communicating with your Clients!

Choosing the right words!

How well do you communicate with your clients?
How is your tone of voice when speaking with clients?
Does your attitude change towards your clients if you’re having a bad day? Do you think it’s fair that clients should be spoken to with an aggressive tone of voice from their stylist’s because their having a bad day? Turn the tables around what if you were having a great day and your stylist began giving you’re a bad attitude just because? How would you feel then? We need to leave our bad attitudes at home when at work and dealing with clients. After all the client didn’t make us have a bad day therefore doesn’t allow your anger towards your clients. Have you ever been in this situation? How did the client react to your attitude? Did it ever reoccur? What have you done to prevent this from reoccurring?
How well do you know your client’s?
Would you be able to recognize a client in distress? How do you respond to a client in distress? How do you approach a distressed client? Does the client appreciate your approach? Have you reached out to the distressed client’s family? How is the client been since you’ve spoken with them?
How do you approach a client whose child is running and screaming around the salon? Has this ever happened in your salon? What did the child’s parent do? Did the child’s parent apologize for their child’s misbehavior? Do many of your client’s children misbehave in the salon? Do you have a salon rules sign on your wall? If hanging up signs will help to avoid children from misbehaving then I would advise you to place a rule sign up today! The parent can then reprimand their children beforehand.
How do you respond to I know it all client? Do you agree with this client or do you just let them be right? If you want an ulcer argue back, if not let them win!
Are you able to read your client’s body language? What if your client needed to talk with you privately would you be able to recognize the signs? What if your client simply needed a hug would you give them a hug? Have you hugged your clients lately?
How often do you compliment your clients? I’m not referring to their hair or nail. Once in a while clients need a simple compliment just because.
How often do you take the time to sit and talk with clients for a few minutes?
How often do you ask your clients about their families?
How often do you ask your clients about their grandchildren?
How often do you ask your clients about their children?
How often do you ask your clients about their husbands?
How often do you ask your clients about their wives?
How often do you ask your clients about their in laws?
How often do you ask your clients about their pets?
How often do you ask your clients about their interests? How many of your client’s love to read books?
How many of your client’s love dancing? How many of your client’s love watching sports? How many of your clients enjoy spending time in the library? How many of your client’s have businesses and how often do you discuss their business? How many of your client’s travel? How many of your client’s children are involved in school plays?
When was the last time you asked a client how they spend their holidays?
When was the last time you gave someone a smile while walking in your salon just because?

Press Release!

Choosing the Story!

Have you ever submitted a story to the press? What was the story about? Why did you feel compelled to share the story with the press? How did your clients react to the story? Did the press release bring attention to your salon? How happy were you with the attention? Do your clients still talk about that press release?
Have you written another press release since? If yes, please explain?
How often do you contact the press?
Does the press know you are when you call them? How does that make you feel?
Would you recommend other salons to submit their stories to the press?

Fact!

A great way to get to know your editor is to be in the press!

What stories are you most likely to submit to the press?
What stories are you not likely to submit to the press and why?
What stories would you like to share with your clients?
What have you learned by submitting your press release to the press?
What has your editor taught you about press releases?
What knowledge can you share with other salon owners about submitting press releases?
What are the main topics you choose to send to the press and why?
What hair, nail or tanning topics most interest you?
Do your clients look forward to your press releases?
Have you received any positive feedback?
Have you received any negative feedback?
How happy are you when you see your stories in the press?
Do your clients keep your stories?
Do your younger clients talk about reading your stories?
What made you want to submit your stories to the press?
Do you regret submitting some stories to the press?
Do you realize that the more stories you submit to the press the more popular your salon is? Why do you think your shop gets to be more popular when clients read your stories?
Have your clients recommended any great stories to submit to the press?
Have you written about any of your special needs children or other related client issues to the press?
Have you ever written a press release that absolutely had an enormous impact on the community? If so, please explain? Was it a positive impact? Or a negative impact? Do you regret submitting to the press? If not, please explain?

Preventative Nail Care!

Choosing the right Article!

When you give your clients a manicure what is the first thing you notice on your clients hands?
Do you first notice their chipped nail polish?
Do you first notice their dry chapped hands? Are you taking the time to give clients with excessive chapped dry hands a thorough hand massage including the tips of their fingers in order to prevent the skin from tearing? Are you consulting your client with the importance of drinking plenty of water to prevent dehydration? Are you recommending that your clients with dry excessive skin moisturize their hands and feet twice a day? If so, are their skin appearances improving?
Do you take notice of their dry hang nails? If so, what do you recommend that your client do to avoid hang nails from forming? How are hang nails treated? How can a client prevent getting infections due to hang nails? How are you helping educate your clients on hang nail prevention? Do you offer free nail care to your clients? If so, do they accept the information and do they have less hang nails? How bad your clients are hang nails? Do you have any clients whose hang nails are always infected? How do hang nails form? How often should a male client get a manicure? How often should a child get a manicure?
Describe your client’s feet’s worst condition?
Do your client’s have excessive hard callouses? If so, what are you doing to help the callous diminish?
Do you recommend that your client’s use a pumice stone to help remove the callous? Has the client begun using the pumice stone? If so, when did they begin using the pumice stone? How often does your client use the pumice stone? Does your client moisturize the callous after using the pumice stone? How much of the callous diminished since they began treating the callous?
Do any of your clients have excessive fungus on their fingers or toenails? An extreme fungus infection should be directed to a dermatologist. I would not suggest giving this client a manicure or pedicure until the fungal infection is no longer present.
Do any of your clients have brittle fingernails or toenails? If so, what are you recommending that they use on their nails in order to prevent brittle nails? A nail polish hardener is recommended. If the client’s fingernails and toenails are polished this will eliminate breakage since the client will be more careful with their hands and feet since nail polish is present.

Hair Care!

Choosing the right Article!

What do you do when your client’s hair is dry and brittle?
What do you recommend they do to bring back that bouncy shine? Do you recommend a deep scalp conditioner under the hair dryer? Do you recommend them getting more haircuts? What is your professional opinion on getting a client’s hair back to its normal healthy appearance?
Why do you think client’s hair get so dry and brittle?
Would you say men; women or children’s have the driest brittle hair? Who you would say has the least dry brittle hair?
How often should a client get a haircut?
How often should a child get a haircut?
How would you introduce a perm client in getting hair color at your salon?
How would you tell a client their hair color appearance ages them?
How would you tell a client they needed a scalp treatment for their excessive dandruff?
How would you tell a client they should get a makeover?

Referral Program Plan!

How does one obtain new clients?

Advertise! Advertise! Advertise!

What are your goals in achieving an outstanding referral list?
Do you offer your clients a referral program? Give examples of referral program plans.
How many clients are on your referral program plan?
When did you first begin the referral program plan?
Would you recommend other shops to offer referral program plans to their clients?
How do you advertise your referral program plan?
Did you create a referral program plan? Is it on your shops window? Is it visible from across the street? How large is the referral program plan sign? Is the sign professional or is it handwritten?

Fact!

A professional sign will attract clients! A handwritten sign might just turn away clients, since it is unprofessional and most likely cannot be read from across the street.

Do you offer the referral program plan on the client’s first visit? Or do you wait until their second visit to enroll the client in the referral program?
What referral incentive do you offer your clients? Do you discount (10%)-(20%)-(30%) (40%)-(50%) off each referral? Take two or three dollars off each haircut or service?
Has your business increased since you’ve begun offering clients a referral program plan?
What incentives are you offering clients upon signing up the referral program plan?
Have you created a different business card naming it “referral program plan”? If so, do clients remember to bring in the card or they lose the card after a few visits? Do you give me a new referral program business card? Do you find that clients lose the referral cards in between visits?
What other referral methods do you offer your clients?
How do you reference each client’s referral? Do you have a separate ledger or save it on a computer file? How often do you update client’s referrals? How do you notify clients of their in house savings? Do you credit them by discounting haircut services or do you discount all services with each referral? Remember there is no set rule, you may credit their haircuts only, or use the credits on professional hair, nail and skin care, or tanning products or even tanning sessions.

Rewards Plan!

Choosing the right reward incentives!

Do you offer your client’s a reward plan?
Would you know where to begin? How to promote rewards to client’s services?
How do you feel about rewarding clients for their hair, nail, skin care or tanning services? Are you skeptical or is it something you’ve been thinking about offering clients?
How would you begin rewarding your clients?
What hair-skin care-nail or tanning promotion would you offer your client’s?
How much reward points would you offer your clients?
How would you keep track of your client’s services?
Would you keep a record at the salon appointing each client’s reward points?
Would you customize your personal reward point’s business card?
Would you recommend that other salon owners reward their clients too?

Postcards!

Choosing the right Postcard!

Do you mail or distribute postcards in your salon’s area?
Who creates your postcards for your salon?
How happy are you with postcards appearance?
How successful have the postcards been in generating new business?
Would you recommend other salon owners to invest in creating and mailing postcards? How long have you been using the postcard marketing style to advertise your salon?
What’s make postcards so unique to clients? Is it the promotion itself? What’s your opinion on postcards? Have you always believed in marketing using the postcard method? What made you start using postcards? How often do you mail or distribute postcards for your salon?
How many clients take advantage of the postcards you distribute?
What percentage of clients patronizes your shop never bringing a postcard regardless of the promotional discount? If a client is happy with their stylist no postcard incentive will make them change their mind regardless of the savings.
In your opinion who takes advantage of the promotional postcards men, women or children?
Describe the type of clientele taking advantage of the promotional postcard. Do they have lots of children? Are they single parents looking for a discount for their children? Have they just lost their jobs? Do senior men and women take advantage of the promotional postcards versus single people with no children? Do single men take advantage of the promotional postcards versus single women?

Fact!

Clients always look for a haircut deal regardless of whom the promotion is for.

Who would think a tiny promotional postcard could be so popular and effective?
How many postcards do you allow clients to use on a single visit?
Do you make it a point to insert an expiration date on each postcard?
Have you ever made the mistake of not inserting an expiration date on the postcard?
How many clients came in after a month of mailing or distributing the promotional postcards?
How many clients came in after a two month of mailing or distributing the promotional postcards?
How many clients came in after a three month of mailing or distributing the promotional postcards?
How many clients came in after a four month of mailing or distributing the promotional postcards?
When did you realize it’s important to always insert an expiration date on promotional postcards? The reason for inserting an expiration date is so that clients may come in and take full advantage of the promotional postcard quickly and not in four months of mailing or distribution.
What’s your opinion on whether or not to insert an expiration date on promotional postcards?
What’s your salon’s policy on whether or not to insert an expiration date on promotional postcards?
Have you ever done a test by adding expiration dates on a handful of promotional postcards and not on others? What was the outcome? How many clients took advantage of the promotional postcards in a timely fashion? How many clients took advantage of coming in the salon almost six months after the promotion ended a while back? Objective in inserting expiration dates is to attract new business!

Business Cards!

Choosing the right Business Cards!

Do you have business cards for you salon?
What information can a client find on your business cards?
What color are your business cards?
Are your salon logo, slogan and name on each business card?
Are the salon’s address and city and state listed on the business cards?
Is your phone number listed on each business card?
Is your website listed on each business card?
Is your salon’s weekly schedule on each business card?
Are lists of your hair, nail or waxing services listed on the business card?
Did you insert a picture of your staff on the business cards?
Do your stylist’s or barbers have their own business cards?
What information may a client find in the back of your business cards?
What information should service businesses like a beauty salon-barbershop-nail salon-tanning salon have listed on their business cards?
What is the first thing you look for in a business card?
What is the second thing you look for in a business card?
How do your salon’s business cards appearance?
Are your business cards laminated? Are your salon’s business cards laminated on the front side? Are your salon’s business cards laminated on the backside?
How do your salon’s business cards feel? Are the business cards soft or is the paper on the rougher side?
What do most business cards lack pertaining to salon’s information that should be listed and is not?
Do you distribute a business card to each new client on their first visit? If not, please explain?
In your opinion why are business cards so important to clients? Should every new client receive a business card?
How often do you reorder your salon’s business cards?
Are you ever without business cards in your salon? If the answer is yes, please explain?
Do you change your business cards style and information each time you reorder new business cards? If yes, please explain why? Are the changes necessary?
Where do you get your business card ideas from?
What advice may you give to new salon owners who may be thinking about creating their business cards?

Fact!

Business cards are essential to clients providing them with salon’s name, phone number, location, services and schedule!

Business Plan!

Choosing the right the promotions to increase business begins with a professional business plan!

How do you plan on attracting new clients?
How long will it take to attract new clients with a single haircut or manicure promotion?
How often will you advertise? Where will you advertise? What hair or nail services will you promote first and why?
What are your daily goals?
What are your weekly goals?
What are your monthly goals?
What is your ultimate goal in achieving this year?
What will you promote for the holidays?
What will you promote for the weekends?
What will you promote on a Monday afternoon?
What will you promote on a Thursday afternoon?
What promotion will you have a Friday morning?
When will you offer senior discounts?
What services will you discount on seniors day specials?
Do you plan on attracting new services for children this year?
Do you plan on investing in a kiddy station for toddlers?
What incentive will you promote to attract parents in bringing in their children for haircuts? Why should parents bring in their children to your salon versus another salon?
Will you be offering nail services? Do you have a manicurist? Have you invested in a manicuring table?
What promotions do you have in mind to attract nail services to your salon? Do you have experience in manicuring? If not how are you going to fill in if the manicurist gets ill or quits?
What hair or nail services do you not offer and why?
Will you be promoting hair or nail services that you are not too familiar with? Think twice before offering services that you’re not comfortable with clients will not return if the service did not turn out the way client had intended it to.
Will you be scheduling hair and nail appointments?
What hair, skin care and nail care are you offering your clients?
What grand opening promotion will you offer clients?
What preparations have you done for your grand opening?
How will clients know about your grand opening?
How will clients reach you before your grand opening?
Planning on having a special event at the salon? If so, how will you let clients know about the event?
Will you be writing press releases?
How often will you submit press releases? Do you realize the importance of a great story?

Children’s Play Area

Choosing to add a children’s play area

Do you have a children’s play area in your beauty salon-barbershop-nail-tanning salon? If not, please explain? Most salons and barbershops today are concentrating more on keeping children busy. When children are busy interacting with other children they are likely to not fuss or run around the salon causing havoc. I strongly advise every shop owner to place a small table for children with age appropriate toys.
How do you feel about placing a children’s play area in your salon?
Have you seen salons with play areas? How do the play areas appear? Are the play areas neat?
How do you think clients would react to a play area in your salon?
How do you think clients would react to a play area in your barbershop?
How do you think clients would react to a play area in your nail salon?
How do you think clients would react to a play area in your tanning salon?
Do you think it would be a great distraction for children? How do you think parents would feel about a play area in the salon?
Has a client ever asked why you don’t have a play area for children? If so, how many children frequent your shop? Do you feel as though you should invest in a play area for children?
Where would you purchase children’s toys?
Would you ask clients with children for play area ideas?
Would you know how to obtain children’s used books?
Do you know what toys to purchase for the children’s play area?
Are you open for suggestions on how to setup a children’s play area?
Will you invest in a mini TV and a DVD player for the children’s play area?

Shop’s Cleanliness!

Choosing to Clean!

How clean is your salon? How often do you clean and disinfect your shop? How important is your shops appearance? How do you think clients react to a clean shop versus a dirty shop? Do you realize the importance of having a clean environment?
What’s your opinion on salon’s cleanliness? Does it bother you when your shop is untidy? How clean are your stylist’s? Do they help maintain a clean shop all around? Do you enforce your stylist’s to maintain a clean work station?
What is the one thing that is done each work night at your shop to help maintain a clean shop?
Do your stylist’s help clean the shop each evening? Do they have individual chores does each stylist pretty much clean up after their own work stations?
Do your clients compliment the shops appearance? Do you get more compliments from women or men? What are you most meticulous about? Please explain? Does this bother your stylists?
What advice would you give a new salon owner about shop cleanliness?
Should cleanliness be a priority in a beauty salon-barbershop-nail or tanning salon?
Have you ever experienced working in a filthy salon? How did it make you feel? How did the clients react to the shops appearance?
What type of client did this shop attract?
Did you attempt to clean the shop?
How was the salon’s owner reaction to this?
Were they insulted?
Did they acknowledge the filth? You’ll be surprised on how many stylists don’t think about cleanliness at all. Don’t be that stylist, be the stylist who cares and takes pride in their work environment and self-appearance. Remember first impressions are everything and the last thing you want to be known for having a filthy shop. Clients never forget filth but remember cleanliness. Your ultimate goal is to be number one, despite of all the other service shops in town!

Fact!

Clients notice! Trust me I can’t begin to tell you how many male clients compliment my shop!

Make that your ultimate goal!

What are you shop’s appearance goals for the future?
What do you expect from your stylists in regards to the shop’s cleanliness each morning and evening? How do your stylists feel about your shops cleanliness expectations? Do your stylists work as a team? Do are there a few stylists who refuse to help clean the shop?
How do you feel about your clients snacking at the shop? Do they generally clean up their mess? It’s important that if clients do not pick up after themselves that you immediately clean the mess. The last thing you want is for another client to smell the leftover food or sit on crumbs.
Do you have enough garbage receptacles in your shop? Do they each have a garbage bag?
Do you avoid pouring old coffee or beverages in the garbage receptacle?
What is your garbage procedure each evening? Do you empty all the garbage receptacles in the main garbage bin? Getting in the habit of doing this will avoid over flow of garbage and odor elimination around the shop.

Online Introductory Course

How to Succeed in the Beauty-Barber & Nail Business

What’s your story? Everyone has one! Passion never dies!

Welcome to the beauty-barber-nail-tanning online course! I’m confident that you will successfully benefit and achieve your goals with the knowledge provided. I am a licensed cosmetologist who has been in your shoes and accomplished my dreams solely by working hard. Was it easy? Absolutely not! It has been one the greatest challenges of my life yet my stubborn determination weren’t going to stop me from achieving my goals.

When a dream is within there is only one way to move and that is forward. Stop looking back set goals no matter the circumstances keep a determined mindset. Owning a business has its hardships but it also has great rewards that only a business owner can appreciate. The handfuls of people who take the risk and withstand the struggles understand and appreciate the journey.

I remember at the age of eighteen searching stores for rent. Financially, emotionally or physically was I ready to own a business? Not even close! Interestingly enough I wasn’t planning on opening up a barbershop. I was interested in opening a clothing store. To top things off I was thinking about opening a store and turning into my own franchise. Big dreams! How many years later at the age of thirty-four when I opened the barbershop? It took years to establish although the experience I have acquired definitely paid off. The goal is to not give up. Strive for what you believe in.

Challenges of Owning a Shop - One must love their profession for a business to succeed!

What are your future goals? Why have you chosen to own a beauty business? Has it always been your dream to own a salon?
Are any of your relatives in the cosmetology field? Is that one of the reasons you chose this career? Are you an entrepreneur who wants to make quick money? What do you most enjoy about the beauty business? What will you specialize in haircutting, styling, nails or skin care?
Are you prepared to promote specials update your bookkeeping while not forgetting to pay your shop insurance?
Will you turn clients away at closing time? Or will you take on more clients after hours?
Are you passionate about making people feel and look good? Are you prepared to commit to a beauty business?
Are you a responsible leader?
Are you prepared to face daily competition?
What differentiates yourself from your competitors? What will you promote differently than your competitor?
How will clients find out about your shop? What is your marketing plan?
How do you plan to advertise?
What services will you offer clients? How do you envision your customer service ambiance?

A successful business begins with a strong foundation it requires time, effort and patience!

Student’s seeking to own a Shop - Truthfully admire ambitious students seeking a successful future. Researching will set you at a higher standard toward your goals. That phone can’t make that call. An effort must be made. Your friend can’t make you sign and your future is now. You have complete control in the direction you want to be.

Did you decide on the cosmetology career on your own? Has cosmetology always been your first choice career dream?
What did you learn in beauty school to prepare you for this career? Do you see yourself working in an upscale salon?
What would you do differently at work versus beauty school?

Have you continued to practice and time each hair or nail service since graduating beauty school? If so, has your speed increased 50% or 100%? You’re probably asking yourself how long before I get my own chair and stop shampooing? Truth is you will get your chair when the time is right as far as shampooing you will shampoo that is part of the beauty business.

Never feel as though you’re too good to give a shampoo or sweep floors.

What type of shop do you see yourself working in? Salon – Barbershop - Kids Shop – Spa – Nail Salon – Tanning Shop

What are your future plans? Own a Salon - Barbershop - Spa - Nail Salon- Tanning Shop

Are you currently seeking employment? Salon – Barbershop - Kids Shop/Spa - Nail Salon - Tanning Shop

What hair or nail services are you least interested in? Would you recommend beauty school to your friends?
What advice would you give another student thinking about attending beauty school?
Your opinion what are the most important advantages in attending beauty school?

Marketing/Advertising

What are your marketing plans?
Are you prepared to advertise weekly or monthly?
What promotions are you likely to advertise? For how long?
What gender are you aiming to attract?
Will you promote children’s haircuts? Will you have a kiddy chair? Kids’ corner?
What promotions are you likely to promote to attract teens?
When will you promote senior services?
What promotions have you promoted that effectively worked in your favor?
Do you think the area had an effect in the promotion?
What promotion did your former employer promote that had no effect whatsoever? Why do you think that promotion failed? Was it bad timing, the price or the promotion itself?
Have you ever promoted a manicure and pedicure in the middle of winter?
Do you realize as long as you are a business owner and want to continue a successful business one should not stop marketing or advertising? When you choose not to market or advertise your basically saying goodbye to your business.

Referrals

How do you plan on attracting clients to your shop?
Will you offer clients a referral program? Do you know how to create a referral program application? Do you have any knowledge of creating referral cards? How many referrals do you intend on attracting in a day? Month? How do you plan on keeping track of the referral program? What incentives will you promote? What incentives will you not promote and why? Promotions are created to effectively draw attention.
Do you realize the importance of changing your promotions? Avoid promoting similar specials this will disinterest the client the goal is to keep clients interested. Options (10%) ten-percent (20%) twenty-percent (30% thirty-percent. From a scale of one to ten how valuable is a referral? A referral is as valuable as the referred client. A satisfied client will recommend friends and family to have their services done by their stylist. Did your former employers have a referral program? Was it successful? What did they promote to attract clients? Will you consider using that method?

Location, Location, Location

Do you have an idea of where you want to open your shop?
What’s your definition of a great location? Foot traffic/Parking/Traffic light/Nearby established businesses

Have you begun searching for a store to rent? Why do you insist on opening in that particular area? Have you thought about other locations? Seek an attractive storefront and surround yourself with established businesses. Heavy foot traffic is where you want to locate your shop. Rents differ on busier streets with ample parking versus quieter streets. Ask yourself what’s important cheap rent with no business or higher rent with lots of foot traffic?
What are most landlords requiring you to pay in addition to the rent? Don’t be surprised if you are required to pay for the water. How many months security are they asking for?
Are there bus and train routes? How is the parking situation?
Is the storefront visible? Is there sufficient window space for signs? Do you have your own entrance? Or will you share the entrance? Are you confident that your shop would succeed in that area? How confident are you in whom clients will continue patronizing your shop versus another? How do you intend on differentiating yourself from your competitors? How will clients remember your shop? What will you do to make your shop memorable?

Motivating your Staff/Customer Service - Choose to hire lazy negative stylists versus positive stylists then your business goals will differ such as client’s attitudes, business growth and reputation.

How you treat your clients will either make or break your business.

Have you ever walked into a business and felt so out of place? Why do you think this frequently occurs? That awkward moment you want to crawl and hide in the first available space.
Why is it that you may enter three different shops and experience different feelings?
What if you entered a shop and no one acknowledged you? Unfortunately this does happen. Some stylists think nothing of it having the negative attitude of being too busy or claiming it’s not their job. What happened to team effort? Leave negative attitudes home because that is so way to maintain a professional business.

How important is it to you as a stylist to maintain a neat and clean shop?
1. Cleanliness (Shop should always be clean and neat)
2. Clutter (There is no excuse for clutter in a shop)
3. Overall shop theme (Be sure the theme is attractive and not offensive to clients)
What will you do to improve your shops atmosphere? List all the steps necessary to de clutter and maintain a clean shop.
How will you greet clients? It’s the little things clients will notice and it’s your responsibility to make clients feel welcomed.
How will you answer incoming calls? Clients will judge your phone mannerisms/tone of voice.
How will you respond to a client reprimanding you for being late? Clients are always right if you’re constantly late clients will stop patronizing. Leave the excuses home clients aren’t interested. How did your previous employer approach clients?
Do you agree with the manner in which they approached their client? Have you ever walked away or ignored a client? Do you think it effected your reputation as a stylist? Would you choose to ignore clients in the future? What would you do in order to prevent that from reoccurring? What advice would you suggest to another stylist pertaining to this issue?
Do you realize the importance of offering excellent customer service? How long should a client wait at the reception area? The answer is less than a minute! No client should ever have to wait or ignored. When a stylist ignores a client they are also neglecting the shop. A stylist’s goal is to increase his or her client list. What excuse does one give a client for ignoring them and making them wait?
Are you planning on working alone? If so be sure to leave notes at the door when you step out, don’t leave clients guessing at what time you will return. Time is valuable clients are not mind readers.
Are you willing to go that extra mile to see your clients satisfied? Will you offer them coffee/tea or a five minute chat to bring out a smile? The goal is to achieve in excelling in the best customer service.

Shop Name - The shops name should turn heads with its uniqueness! It will appear on all correspondence therefore choose a catchy name with a sense of style! It should possess Style- Pizzazz - Eye-Catching – Curiosity!

How did you come up with your shop name? What makes your shop name unique? List shop names here! Do any of the names possess a sense of style and pizzazz? What makes your shop name stand out from your competitors?
Do you have a slogan? Have you even considered a slogan?
What type of lettering style have you chosen for your shop name?
What color or colors have you thought about for your shop name? How do you think your client’s will react to your shop name? Will your shop name attract men, women or children?
Have you considered adding a clip art design or will it just be simple lettering?

Postcards - Postcards mailed consistently successfully generate sales.

How do you feel when you receive a discounted postcard from your favorite store? Everyone loves receiving postcards especially when it’s to our advantage “Saving Money” America’s favorite thing!
Do you know that postcards come in two forms vertically / horizontally?
Have you ever produced a postcard? Did the logo overpower the sale/discounted service on the postcard? What did you promote? How successful was it? Would you promote that special again and why? How many new clients came in with the postcard? Did the quantity of new clients overwhelm you? How many new clients inquired about other beauty services?
Did you know postcards maybe be produced using Microsoft Word software? Microsoft offers free clip art, just copy, adjust and paste. Then convert to a PDF format send to a printing company and you’re on your way to success.
Does your slogan rhyme or fit in with your shop name? Do you know the importance of the expiration date when mailing postcards? Will you create a postcard log to help track your postcards?

Postcard Checklist

Which postcard are you likely to mail? Hair/Nails/Tanning/Waxing

Did you remember to add the following?

Salon Marketing Ideas!

Salon Client Connection

Sport-a-cut™
Look good, feel great!

Salonclientconnection.com

Beauty, Nail, Tanning
Barbershop, Tattoo Salon
Grand Opening

How do I Get Clients in my Shop?

Hair Cutting- Rewards Cards!

Beauty Salon Marketing Ideas

Creating a Visible Paper Sign

Beauty Salon Marketing and it’s Challenges

Beauty, Nail, Tanning Barbershop, Tattoo Salon Grand Opening How do I Get Clients in my Shop?

Hair Cutting- Rewards Cards!

Beauty Salon Marketing Ideas

Creating a Visible Paper Sign

Beauty Salon Marketing and it’s Challenges

Beauty, Nail, Tanning
Barbershop, Tattoo Salon
Grand Opening

How do I Get Clients in my Shop?